Faith-based marketing and fundraising company, Masterworks, has been purchased by tech firm, Gloo.
In a strategic move to strengthen the ecosystem supporting faith-based organizations, Gloo, a leading technology platform for the faith and flourishing ecosystem, has acquired Masterworks, a marketing and fundraising company specializing in Christ-like organizations.
Masterworks, with its 35-year track record of helping Christian nonprofits deepen donor relationships, strengthen brand presence, and optimize fundraising, will now operate as a wholly owned subsidiary of Gloo. The acquisition will see Scott Beck and Brad Hill, CEO and president of Gloo Media Network, respectively, join Masterworks' board of directors.
Steve Woodworth, founder at Masterworks, expressed excitement about the new chapter for Masterworks and the partnership with Gloo. Bryan Brown, current president of Masterworks, will succeed Woodworth as CEO.
The partnership opens new opportunities to serve the more than 100,000 churches and ministry leaders in the Gloo ecosystem. With Gloo's digital infrastructure and Masterworks' ministry insights, the combined entity will create a powerful platform to help faith-aligned organizations connect more meaningfully with supporters and achieve sustainable growth.
The force multiplier effect of this union will enable faster innovation, deeper integration, and adherence to Christ-centered values. Faith-based organizations will benefit from improved personalization, strategic marketing, and fundraising analytics, allowing more effective engagement with supporters and donors.
Both companies emphasize a mission-driven approach aimed at supporting Christ-like organizations. This shared vision and spiritual alignment suggest that the combined entity will deliver services aligned closely with the spiritual and operational needs of these organizations.
Masterworks gains advanced technology resources and financial backing through Gloo, which improves their ability to scale services and innovate for their faith-based clientele. The acquisition brings together two mission-aligned leaders with complementary capabilities and a shared vision to strengthen the impact of faith-based organizations.
For more information, visit Gloo.com. The original content can be downloaded from PR Newswire.
[1] Strategic Impact: The acquisition strategically strengthens the ecosystem supporting faith-based organizations by integrating proven ministry fundraising expertise with cutting-edge digital technology, thereby enabling greater impact and more efficient mission advancement.
[2] Enhanced Services: Faith-based organizations benefit from improved personalization, strategic marketing, and fundraising analytics, allowing more effective engagement with supporters and donors.
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