Expanded Format Store Dedicated to Serving Hispanic Customers Opens at Save A Lot
In the ever-evolving world of grocery retail, Save A Lot Y Mas is making waves as a new store format designed specifically for Hispanic shoppers. This unique concept, a collaboration between Save A Lot and Leevers Supermarkets, aims to provide an authentic and culturally relevant shopping experience.
Save A Lot Y Mas stands out with its emphasis on bilingual service, a wide array of Hispanic-focused products, and a broad selection of fresh produce, specialty meats, and locally sourced baked goods. One of the key brands that shoppers can find on the shelves is Maseca, a leading provider of white corn flour, essential for making tortillas, which ranks among top-selling Hispanic grocery items.
The new store format is not just a one-off experiment. Save A Lot Y Mas incorporates learnings from the Ahorra Mucho store format and has the potential for further introduction into other Save A Lot locations serving a large Hispanic customer base. Spanish will be prominently featured throughout the store and across marketing materials, further enhancing the cultural resonance.
Save A Lot Y Mas is more than just a grocery store. It's a testament to the company's commitment to delivering quality, culturally meaningful grocery experiences at affordable prices. This commitment is reflected in the store's expanded selection of fresh Hispanic produce, specialty meats, and bakery items, all designed to cater to the specific needs and preferences of Hispanic shoppers.
Save A Lot Y Mas in Overland, located at 9430 Midland Boulevard, Overland, Mo., just outside of St. Louis, is open daily from 6 a.m. to 9 p.m. The store is set to host a carnival on July 9, adding a festive touch to the shopping experience.
Hispanic supermarkets are on the rise in the United States, with examples including Supermercado Nuestra Familia, Presidente Supermarkets, and Vallarta Supermarkets. Save A Lot Y Mas is not only keeping pace with this trend but also setting a new standard for grocery retail in the Hispanic market.
The focus on Hispanic shoppers is strategic, as this demographic delivers 16% of total growth in the consumer packaged goods (CPG) market. Moreover, more than 25% of Gen Z and Gen Alpha consumers identify as Hispanic. The increasing influence of the Hispanic community in the U.S. market is underscored by the fact that they now comprise 20% of the U.S. population.
Save A Lot Y Mas is not only meeting the needs of its customers but also exceeding expectations. The store was named among Progressive Grocer's Outstanding Independent Grocers of 2025, and Save A Lot is ranked No. 58 on The PG 100, Progressive Grocer's 2025 list of the top food and consumables retailers in North America.
In summary, Save A Lot Y Mas is a promising new addition to the grocery landscape, offering an authentic Hispanic shopping experience that caters to the specific needs and preferences of its customers. With its commitment to quality, affordability, and cultural relevance, Save A Lot Y Mas is poised to become a go-to destination for Hispanic shoppers across the United States.
- Save A Lot Y Mas, standing out in the retail sector, integrates finance by collaborating with Leevers Supermarkets and focusing on the lifestyle and food-and-drink preferences of Hispanic customers.
- In the competitive business environment, Save A Lot Y Mas strategically targets the Hispanic demographic, which contributes significantly to the growth in the consumer packaged goods (CPG) market and is essential for brands like Maseca.
- Despite being a new store format, Save A Lot Y Mas has already made a name for itself in the grocery industry, earning recognition from Progressive Grocer as one of the Outstanding Independent Grocers of 2025.
