EveryMatrix Secures Approval for Expansion in North America, Particularly in Pennsylvania
EveryMatrix, a leading technology and content provider, has been making waves in the US iGaming market with its strategic expansion strategy. The company's focus is on partnering with tier-1 operators and leveraging its CasinoEngine platform to enter new regulated jurisdictions.
Recently, EveryMatrix has expanded its US presence by partnering with Boyd Interactive and powering Pinnacle’s new casino launch in Ontario, Canada[1][2]. While the available search results do not name exact new US states entered beyond the Boyd Interactive launch, it is clear that EveryMatrix is actively pursuing regulated markets in North America through strategic partnerships.
In a significant achievement for the company, EveryMatrix has been granted interim authorization by the Pennsylvania Gaming Control Board (PGCB) to operate in Pennsylvania[3]. This move will significantly boost its customers' portfolios and mark a new milestone in EveryMatrix's US expansion.
EveryMatrix's services in Pennsylvania will be rolled out via its partnership with betParx[4]. The company's offering in the state will include rich bonus and gamification features, which are new to the US market[5]. EveryMatrix's services will also provide licensed state operators in Pennsylvania with access to its software and services, introducing proven, localized revenue-generating titles to US players[6].
EveryMatrix already operates in six regulated North American iGaming markets: Pennsylvania, New Jersey, Michigan, West Virginia, Ontario in Canada, and Connecticut[7]. The company's customer base includes major operators such as BetMGM, Rushstreet Interactive, and DraftKings, which it aims to expand in Pennsylvania[8].
Looking ahead, EveryMatrix's plans for 2024 include rolling out its games portfolio and aggregation services in the US market[9]. The company aims to establish direct partnerships with leading operators and secure full market access[10]. With more than 300 global customers, EveryMatrix is poised to make a significant impact in the US iGaming market.
In a statement, Erik Nyman, President of EveryMatrix Americas, said, "The regulatory approval in Pennsylvania marks a significant achievement for the company. We are excited to offer US players an ultimate user experience and look forward to expanding our services in the US market."[11]
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EveryMatrix is looking to increase its influence in the US iGaming market by establishing direct partnerships with leading finance and technology companies. The company's expansion strategy includes securing full market access and rolling out its games portfolio and aggregation services in various US jurisdictions.
