Engine U.K. to be Acquired by Next 15 Communications
Reports from multiple sources suggest that communications group Next15 is in discussions to acquire the U.K. sector of Engine Group. The sale, which has been ongoing for several months, was first reported by Sky News.
According to four sources familiar with the deal, the sale of the U.K. business will be confirmed before the end of February. The asking price for the U.K. business is around £100 million, as previously stated.
Bank Lazards, who have been managing the sale process, have been instrumental in finding a potential buyer for the U.K. sector. However, no buyer for the U.S side of Engine Group has been identified at this time.
The future of the APAC section of Engine Group is unclear if both the U.K. and U.S. sides are sold separately. Adweek has spoken to four sources with knowledge of the deal, but no specific information regarding the future of the APAC operations has been disclosed.
It is worth noting that the sale of the whole business as one is preferable but not yet confirmed. The sale of Engine Group would mark a significant move for Next15, adding a new dimension to their communications portfolio.
The sale of a different unit (BYND) by Next15 to Qodea Ltd in July 2025 is a testament to the group's active involvement in the M&A market. However, no mention of Engine Group or details related to the APAC or U.S. segments can be found in the results of their recent transactions.
At this point, the current status of the Engine Group sale to Next15 and future plans for the APAC operations are not publicly disclosed. For accurate and updated information, checking official Next15 Group press releases, regulatory filings, or industry news outlets specialized in marketing and communications M&A would be advisable.
The sale of Engine Group's U.K. business to Next15, expected to be confirmed before the end of February, could potentially signal a significant expansion for Next15 in finance, industry, and business sectors. The exact future of Engine Group's APAC operations remains undisclosed, with no specific information available at this time.
