Elderly Alpine, aged 70, offers a thrilling driving excursion in the latest installment of the online series
In an exciting development, Alpine has launched the fourth episode of its 70th anniversary series, "Alpine, 70 ans," with a focus on "The Alpine Experience." This episode pays tribute to the joy of driving and the sense of belonging that the brand evokes, focusing on the unique emotions provided by Alpine vehicles.
Laurent Hurgon, a test driver for Alpine Cars and champion of the French and European GT4 championship, narrates the driving sensations, emphasising Alpine's commitment to translating the "thrilling experience" into reality for customers. Hurgon is a key figure in the development of every Alpine model.
Antonino Labate, vice president of sales, marketing, and customer experience at Alpine, emphasises the creation of a complete multisensory experience for fans beyond driving. Labate states that driving is just the beginning for Alpine, with the goal of creating a deep and lasting bond with its community.
The Alpine driving experience is defined by precision engineering, dynamic all-electric power delivery, race-derived technology, advanced driver aids, and sensory engagement. The Alpine A390, a flagship model, uses a sophisticated torque vectoring technology with three electric motors—one at the front and two at the rear—that independently control torque delivery to each wheel, enhancing cornering ability and stability.
The Alpine A290 Rallye, a competition-ready version, incorporates FIA-compliant structural safety features, high-performance components, and racing-inspired design elements. Modern Alpine models like the A290 GT also offer comprehensive safety and driver assistance features, ensuring control and safety without diluting the pure driving experience.
Alpine enhances the driving experience with an innovative sound system matched to speed and throttle input, providing auditory feedback that heightens driver engagement and excitement during high-performance driving. The brand aims to create emotional connections with its community through exclusive events and initiatives celebrating its heritage and values.
Jean Rédelé, founder of Alpine, expressed excitement about driving one of his creations on mountain roads, reflecting the brand's passion for driving that has remained at its core for seventy years. The Alpine, 70 ans series continues to explore the heritage and innovation of a brand that has made its passion for driving its signature.
Antonino Labate states that driving is just the beginning for Alpine, with the goal of creating a deep and lasting bond with its community. Alpine's driving pleasure has been the core of the brand's philosophy for seventy years, and the fourth episode of the Alpine, 70 ans series is a fitting celebration of Alpine’s 70-year heritage dedicated to spirited and refined driving.
- The average Alpine customer can expect an unmatched driving experience, as the brand, through its commitment to precise engineering and advanced technology, delves beyond regular driving to create an immersive and multisensory journey.
- In the bustling industry of automotive, Alpine stands out by offering more than just cars; their focus on lifestyle, backed by an emphasis on high-performance, safety, and auditory feedback systems, sets them apart in the field of finance and transportation.
- Beyond on-road experiences, Alpine seeks to establish a long-term relationship with its customers, aiming to create a sense of belonging and emotional bond that transcends the joy of driving a car, extending it to the brand's community and culture.
