Discussion: Initial Global Diversity, Equity, and Inclusion Leader Discusses Importance of Advancement
Rewritten Article:
The limelight's been on diversity and inclusion within creative agencies for quite some time now. With more companies taking strides towards a diverse and inclusive work environment, they've been appointing executives to manage this cultural shift. This trend isn't just a symbolic gesture, but a sign of progress as businesses strive to mirror their clientele.
Enter Dept, a well-known international digital agency, aiming for 50% of its managers to identify as women or non-binary, and 40% of its leadership team to follow suit. To make this a reality, the company has brought on Sandra Masiliso as its inaugural global equity, diversity, and inclusion specialist.
Masiliso
This strategic move by Dept underscores several crucial aspects:
1. Global Embrace of DEI
Masiliso's appointment as the first-ever global DEI specialist at Dept signifies a heartfelt, organization-wide commitment to diversity, equity, and inclusion. It's not just about policies or one-time initiatives, but a concerted effort to integrate DEI in their culture, operations, and client relations worldwide.
2. Accountability and Leadership
With Masiliso in a dedicated leadership role, there's clear accountability for DEI outcomes. She can chart the strategy, set measurable goals, and ensure Dept's DEI initiatives remain consistent across all regions and teams.
3. Diverse Talent Recruitment and Retention
In the competitive creative and tech sectors, DEI has become a game-changer. Companies that foster inclusive cultures attract top talent from various backgrounds. Masiliso's role will help Dept cultivate a more accommodating, equitable workplace, making it an attractive employer for underrepresented individuals.
4. Stronger Client Relationships and Market Positioning
Customers today expect their agency partners to mirror their diversity. With a global DEI specialist on board, Dept can better guide clients on inclusive marketing, design, and digital experiences, helping both Dept and its clients stay ahead and responsible.
5. Industry Leadership and Innovation
With a visible commitment to DEI, Dept positions itself as a forward-thinking thought leader in the digital agency space. This can motivate others in the industry to follow suit, raising the bar for diversity and inclusion in tech and creative fields.
6. Cultural Transformation
Dept's global DEI specialist can help embed inclusivity and equity into the company's core, ensuring these values seep into hiring practices, creative work, and more. This lays the groundwork for enduring, meaningful change rather than fleeting initiatives.
In essence, the hiring of Sandra Masiliso as Dept’s first global DEI specialist represents a significant milestone, symbolizing the company's recognition of DEI as a business necessity. It signifies a shift from sporadic measures to a structured, accountable, and global strategy—one that can positively impact employees, clients, and the industry at large.
- Embracing diversity, equity, and inclusion (DEI) across all aspects of business, Dept has appointed Sandra Masiliso as their inaugural global DEI specialist, demonstrating a strong, organizational dedication to fostering a diverse and inclusive work environment, which is not only beneficial for internal culture but also essential for attracting top talent and maintaining competitive position in the creative and tech industries.
- With Masiliso in a dedicated leadership role, Dept establishes accountability for achieving tangible DEI outcomes, allowing for the development of effective strategies, measurable goals, and consistent efforts to integrate DEI into every aspect of its operations, thereby strengthening client relationships and improving market positioning.
