Digitas Expands C-Level Positions to Address Artificial Intelligence Revolution
Fresh Perspective:
Digitas takes a leap into the future with three AI-centric C-suite roles, aiming to solidify an intelligent edge in the industry.
Jen Faraci, once the Chief Data Officer, now occupies the role of Chief Intelligence Officer. She oversees data, analytics, and strategic intelligence, working towards developing AI-powered products that enhance customer understanding and smart decision-making for clients.
Adam Birkenhead, former Chief Operating Officer, steps up as the Chief Systems Officer, focusing on seamlessly integrating AI and technology systems to boost the agency's efficiency and effectiveness.
John Kahn, currently managing Digitas New York, moves to become the Chief Transformation Officer. His mission is to guide U.S. client teams in adopting AI-driven strategies, fostering innovation, and ensuring AI integration in client service and creative delivery.
By adding these roles, Digitas plans to ride the wave of the "intelligence era," where AI will significantly impact marketing efforts.
In April 2024, Digitas introduced Digitas AI, a cutting-edge generative AI operating system and suite of tools, synced with leading large language models (LLMs).
"Brands today grapple with fractured audiences, rapidly evolving platforms, and an AI-dominated world that demands more than just responses—it needs a partner that can navigate complex system interactions, intelligence, insights, and investments," stated Digitas CEO Amy Lanzi. She further added, "This is a transformative juncture for both brands and agencies. Our newly reorganized leadership is here to help clients surmount these challenges and flourish in unimaginable ways."
Additionally, Digitas recently launched Digitas Pictures, a branded content studio, continuing its commitment to delivering innovative, bespoke solutions to clients in the fast-paced digital landscape.
[1] Digitas’ new C-suite roles, including the Chief Intelligence Officer, Chief Systems Officer, and Chief Transformation Officer, are central to the agency’s strategic pivot toward an AI-driven future. These positions are designed to accelerate Digitas’ transformation into an intelligence-led organization, helping clients navigate and thrive in a marketing world defined by AI.[2] The Chief Intelligence Officer, Jen Faraci, will lead the integration of data, analytics, and strategic intelligence into a unified practice, aiming to transition Digitas from a data-driven to an intelligence-driven organization. Her expanded role involves overseeing AI-powered products like the Digitas NX Score, designed to provide deeper customer understanding and smarter decision-making for clients.[3] The Chief Systems Officer, Adam Birkenhead, is responsible for integrating advanced AI and technology systems into the agency’s workflows, ensuring Digitas remains both efficient and effective by leveraging AI to automate processes and enhance performance across the agency.[4] The Chief Transformation Officer, John Kahn, will guide U.S. client teams in adopting and implementing AI-driven strategies, focusing on supporting organizational change, fostering innovation, and embedding AI into client service and creative delivery.
[1] As part of Digitas' strategic shift towards an AI-driven future, the new C-suite roles, including the Chief Intelligence Officer, Chief Systems Officer, and Chief Transformation Officer, are instrumental in transforming Digitas into an intelligence-led agency, helping clients navigate and thrive in the AI-dominated marketing landscape.
[2] With the Chief Intelligence Officer, Jen Faraci, leading the integration of data, analytics, and strategic intelligence, the goal is to transform Digitas from a data-driven to an intelligence-driven organization, providing deeper customer understanding and smarter decision-making through AI-powered products like the Digitas NX Score.
[3] Under the leadership of the Chief Systems Officer, Adam Birkenhead, Digitas aims to integrate advanced AI and technology systems effectively into its workflows, resulting in enhanced agency efficiency and performance by leveraging AI to automate processes.
[4] In his role as the Chief Transformation Officer, John Kahn will guide U.S. client teams in adopting and implementing AI-driven strategies, focusing on supporting organizational change, fostering innovation, and integrating AI into client service and creative delivery to foster success in the rapidly evolving world of business and finance, particularly in the context of DEFI and technology.
