Day One Highlights at CES 2024: Participation of Volkswagen, BMW, Hyundai-Kia, Bosch, Continental, Texas Instruments, Cepton, INFINITI, HARMAN, LG, Continental, Garmin, ASKM, IAC, Panasonic, Schaeffler, and Mapbox
CES 2024, the world's leading technology event, saw a flurry of automotive announcements that promise to shape the future of the industry. Here are some of the key developments that caught our attention.
Panasonic and Klipsch Partner for Enhanced In-Car Audio
Panasonic announced the launch of its High-Performance Compute (HPC) system, Neuron, and the integration of Klipsch audio in INFINITI vehicles. This partnership is set to deliver an immersive and premium audio experience for drivers and passengers alike.
Indy Autonomous Challenge (IAC) Makes a Splash
The IAC at CES 2024 unveiled its Next Gen Autonomous Vehicle, marking a significant step forward in autonomous driving technology. The event showcased the potential of self-driving cars to revolutionise transportation and improve safety on our roads.
Leading Companies Present Visionary Speeches
Notable speeches were delivered by the CEOs of LG, Kwon Bong-seok, and William Cho, who discussed ADAS & AV functions with Magna and LG's hydrogen-powered vision, respectively. Hyundai presented a software-driven transformation vision under the theme 'Ease every way.'
Innovative Technologies Abound
Asahi Kasei Microdevices (AKM) debuted its millimeter-wave radar transceiver technology, while Cepton, Inc. unveiled its new flagship automotive lidar, Ultra. Texas Instruments (TI) introduced new semiconductors designed to improve automotive safety and intelligence, including the AWR2544 77GHz millimeter-wave radar sensor chip.
Autonomous Vehicles Take Centre Stage
Volkswagen integrated the AI chatbot ChatGPT into its IDA voice assistant for the first time, while Bosch showcased its Robo-Valet charging system, electric, hydrogen, and software vehicle technologies. BMW showcased digital customer experience features, including remote driving, a personal assistant, games, and AR.
New Concept Vehicles and Interior Designs
Kia introduced the PBV modular vehicle concept, based on the Concept PV5, and Yanfeng debuted the EVI (Electric Vehicle Interior) concept, featuring an active smart seat and center instrument panel.
Companies Embrace Readiness for the Future
HARMAN was ready for automotive at CES 2024, with its line of ready products, relationship with Samsung, and in-car payments with Ignite. Mapbox introduced new AI-powered features in its Navigation SDK, offering automakers alternatives to Apple's offerings.
Schaeffler demonstrated its most advanced motion technologies for the automotive, industrial, and other sectors, signalling a commitment to innovation across various industries. The CES 2024 automotive showcase underscored the industry's readiness to embrace the future of transportation.
