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Daisy Ho invests $3M in SJM International bonds amid Macau casino recovery

Why did Macau's casino heiress pour millions into her own firm's debt? Analysts point to liquidity, yields—and a bold vote of confidence in the industry's rebound.

The image shows the Financial Bonds Information logo, which consists of white text on a blue...
The image shows the Financial Bonds Information logo, which consists of white text on a blue background. The text reads "Financial Bonds Information" in a bold, sans-serif font. The blue background is a bright, vibrant hue that stands out against the white text. The logo is simple yet eye-catching, conveying a sense of trustworthiness and reliability.

Daisy Ho invests $3M in SJM International bonds amid Macau casino recovery

Daisy Ho, chairperson of SJM Holdings, has invested around $3 million in company bonds issued by SJM International Limited. The purchases took place over several days in early March 2026, marking a significant personal investment in the firm's debt. Before these deals, Ho held no stake in the debentures.

The transactions began on 6 March, when Ho bought $1.5 million worth of 6.5% senior notes due in 2031. She paid an average price of roughly $999.93 per $1,000 unit. Two days later, on 9 March, she acquired an additional $1 million in notes at about $989.11 per $1,000 unit.

Her final purchase came on 10 March, with a further $500,000 in notes at an average price of around $995.29 per $1,000 unit. All bonds were bought as a beneficial owner, meaning the investment was made personally rather than through a corporate entity. Analysts suggest multiple possible reasons for the move. Strengthening the company's liquidity and signalling confidence in Macau's recovering casino sector could be key factors. The bonds may also offer attractive returns, with yields potentially ranging from 5% to 7%, based on similar recent issuances. Tax efficiency and capital structure optimisation for future expansion might also play a role.

After completing the three transactions, Ho's total holding in the debentures reached $3 million in principal value. The purchases reflect a direct financial commitment to SJM International Limited's long-term debt. The bonds, set to mature in 2031, now form part of her personal investment portfolio.

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