Crypto exchange Binance lists Plume (PLUME) token, offering a 150 million token giveaway
The Plume project, a blockchain platform designed to tokenize and manage real-world assets (RWAs) like real estate, commodities, collectibles, and private equity, has made its debut on Binance. This listing coincides with the increasing popularity of Real World Assets (RWA) in the crypto sphere.
Plume's native utility token, $PLUME, fuels transactions, provides access to services, and governs the ecosystem. The platform also includes stablecoin wrappers and liquid staking tokens, supporting DeFi integration and a variety of financial strategies using tokenized real-world assets.
Binance listed PLUME on August 18, 2025, with trading pairs including USDT, USDC, BNB, FDUSD, and TRY. Prior to listing, Binance conducted an airdrop for eligible users to incentivize participation and increase liquidity and visibility. The deposit channel for PLUME opened a few hours before trading started.
Binance has added Plume to its HODLer Airdrops program, marking the 32nd project under the initiative. The circulating supply at the time of listing was 2.65 billion PLUME. Binance calculates rewards distribution using historical balance snapshots.
Binance distributed 150 million PLUME tokens (1.5% of supply) to participants in BNB Simple Earn and On-Chain Yields products between July 24 and July 27, 2025 (UTC). Binance plans to enable Spot Algo Orders, Trading Bots, and Spot Copy Trading for Plume shortly after listing.
The power to tokenize bonds, equities, and real estate among other real assets is seen as a revolutionary move towards mainstreaming blockchain in traditional finance. Binance emphasized a listing fee of 0 for Plume, underscoring the exchange's commitment to supporting projects that align with its innovation-driven listing strategy.
Participation in HODLer Airdrops can be automatic by holding BNB in Simple Earn or On-Chain Yields. The new token is live for trading on Binance Spot, making it easily accessible to users. Another 25 million PLUME tokens were allocated for marketing initiatives post-listing, with 100 million PLUME planned for distribution six months later to support liquidity and ecosystem growth.
Plume is an EVM-compatible blockchain built on Ethereum, providing infrastructure for institutions, developers, and asset managers to seamlessly tokenize, launch, and manage RWAs in a compliant and scalable environment. With its debut on Binance, Plume is set to bring real-world assets into the crypto sphere, making DeFi utility more accessible for traditional assets.
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