CottonKing Launches Giza Collection for Modern Professionals
CottonKing, following the success of its Holiday Vibes campaign, introduces the Giza collection. Tailored for modern professionals and entrepreneurs, this line embodies understated sophistication. The campaign, anchored by 'Premium People, Premium Shirts', is supported by a comprehensive 360° media plan.
The Giza collection is crafted from the exclusive Giza cotton, grown along Egypt's Nile Delta. Renowned globally for its extra-long staple fibers, it ensures luxurious softness and durability. The campaign film, conceptualized, shot, and produced by MetaDesign Berlin, features Art Directors Erik Spiekermann and Stephanie Kurz.
Vaibhav Pandit, Founder and Creative Director of ADbhoot, praises the Giza campaign for balancing aspiration with authenticity. It connects ambitious individuals with premium menswear. Koushik Marathe, Director of CottonKing, emphasizes the brand's commitment to creating refined, comfortable, and world-class attire for professionals and entrepreneurs.
CottonKing's Giza collection, featuring premium formal shirts made from exclusive Giza cotton, targets discerning consumers seeking comfort and sophistication. The campaign, 'Premium People, Premium Shirts', reflects the brand's commitment to quality and refinement.
