Collaboration between Enteractive and BVGroup announced
In an exciting development, Enteractive and BVGroup have joined forces to boost incremental revenue from two untapped segments within BVGroup's player base: registered non-funded accounts and dormant players.
The collaboration, which leverages the power of BVGroup's brand portfolio, including its iconic flagship brand, BetVictor, aims to convert inactive segments into active, revenue-generating users.
Key elements of this collaboration include the conversion of registered non-funded accounts and the reactivation of dormant players. Enteractive, a specialist in player reactivation services, will likely use tailored communication and engagement strategies to encourage players who have registered but never deposited funds to start betting or gaming.
Similarly, Enteractive will apply proven player reactivation services to bring back players who were previously active but have become inactive over time, thereby increasing the active user base and incremental revenue for BVGroup.
Brent Almeida, CCO of BVGroup, views Enteractive as an ideal partner for engaging specific player segments through tailored approaches. He believes that this partnership will enhance BVGroup's roster of active and depositing players.
Andrew Foster, Enteractive's CBO, expressed excitement about working with BVGroup, as they share a comprehensive view of their business. He believes that Enteractive's services will tap into all player revenue channels, making them valuable to BVGroup.
The focus of the collaboration is on audience groups likely to respond positively to direct and personal interaction, with the aim of increasing the overall efficiency of marketing activities across multiple brands and geographic territories.
BVGroup, which operates the BetVictor sports betting brand, has clarified that its new name signifies its status as a multi-brand gambling operator and B2B technology solutions provider, acknowledging its heritage.
In 2023, Enteractive was awarded the title of Best Service Provider at the Global Gaming Awards London. The company also has partnerships with operators such as Spinwise, Coolbet, and BetCity.
This strategic partnership between Enteractive and BVGroup is set to revolutionise the way both companies approach player reactivation and conversion, ultimately bolstering BVGroup's revenue streams.
- The sports betting industry is set to witness groundbreaking developments with Enteractive's partnership with BVGroup, as they aim to convert inactive player segments into active, revenue-generating users through tailored communication and engagement strategies.
- Leveraging their financial resources and shared business vision, the collaboration between Enteractive and BVGroup is poised to tap into various player revenue channels, fostering growth within the broader fintech sector.
- As this partnership progresses, BVGroup, with its focus on multiple brands and geographic territories, will likely attract more investments, further expanding its presence as a prominent player in the gambling and fintech business.
