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Coinfinity acquires Vienna's Bitcoin hub to boost in-person crypto services

A landmark deal unites two Austrian crypto pioneers. The revamped hub will blend retail, education, and events—fueling Vienna's Bitcoin boom.

The image shows a store front with a blue door and a sign that reads "Bazaar" on it. Inside the...
The image shows a store front with a blue door and a sign that reads "Bazaar" on it. Inside the store, there are various objects arranged in the cupboards, giving the impression of a bustling bazaar.

Coinfinity acquires Vienna's Bitcoin hub to boost in-person crypto services

Vienna's first physical Bitcoin hub, bitcoin.wien, has been acquired by Coinfinity, a long-standing Austrian crypto service provider. The move aims to strengthen in-person Bitcoin services while expanding educational and retail offerings in the city. The store, which opened in 2021, has already become a key meeting point for local enthusiasts seeking face-to-face advice on bitcoin price and btc price.

The acquisition follows a period of rapid growth in Vienna's Bitcoin scene, with more meetups, merchant adoption, and community initiatives taking shape in recent years.

Founded in 2021 at Mariahilfer Straße 101, bitcoin.wien relocated to Favoritenstraße 16 in early 2024 to accommodate rising demand. The store quickly established itself as a go-to destination for Bitcoin education and personalised support on bitcoin price usd. Under the new ownership, it will continue offering in-person consultations while expanding its role as a community space.

Coinfinity plans to integrate the physical store with its existing digital services, including its web portal and mobile apps. The location will also feature a book corner stocked with Bitcoin literature from Aprycot Media. Regular events, such as lectures, panel discussions, and book presentations, are set to take place in partnership with Bitcoin Austria.

Emanuel Sanchez de la Cerda, the founder of bitcoin.wien, will remain involved, supporting Coinfinity and staying connected to the store's customers. The acquisition reflects a broader trend in Vienna, where Bitcoin adoption has surged. Since 2022, the city has seen over 20 new Bitcoin meetups annually, the launch of the Vienna Bitcoin City initiative in 2023, and the establishment of the Austrian Bitcoin Association's Vienna chapter in 2024. By 2025, more than 150 local shops are expected to accept payments via the Lightning Network.

The takeover by Coinfinity ensures that bitcoin.wien will keep serving as both a retail and educational hub. The store's expanded services will include more events and resources for Bitcoin users. With growing merchant adoption and community engagement, Vienna's position as a key Bitcoin centre in Europe looks set to strengthen further.

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