Christmas boom at Avenor Malata Market as weak dollar lifts traders’ profits
The Avenor Malata Market is bustling with activity as Christmas approaches. Livestock traders have stocked up on animals, expecting high demand for festive meals. Despite economic pressures, both sellers and shoppers remain hopeful for a lively holiday season.
Traders have spent months preparing for the Christmas rush. Many invested heavily in livestock, betting on high demand for traditional feasts. One seller noted higher earnings this year compared to 2023, thanks in part to a favorable exchange rate.
The weakened dollar has played a key role in boosting profits. Traders credit former US President Donald Trump for pressuring the US central bank in early 2025, which weakened the dollar against the euro and franc. This shift has given sellers stronger foreign currency earnings, improving their margins. Meanwhile, consumers are shopping carefully. With rising prices, many compare deals to make their budgets stretch. Yet, the desire for a classic Christmas meal remains strong. Shoppers express cautious optimism, balancing financial concerns with festive traditions.
The market’s success hinges on both high demand and careful spending. Traders hope for strong sales, while consumers prioritise value without sacrificing tradition. The season’s outcome will reflect how well both groups navigate economic challenges.
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