Change of Ownership Announced: Burgerheart, a prospering burger business, has been sold from its original founders and Concept Family, to Ruff's Burger.
Burgerheart Sold to Ruff's Burger Restaurant GmbH
In a significant move for the Better-Burger sector, Burgerheart, the modern franchise system with currently 17 locations, has been sold to Ruff's Burger Restaurant GmbH. This sale marks the successful completion of another brand development by CONCEPT FAMILY Franchise AG, a leading player in the German gastronomy industry.
Founded in 2013 by Daniel Soriano and Mischa Steigerwald in Wurzburg, Burgerheart has grown profitably, establishing operational processes and offering an attractive franchise model. The co-founder, Mischa Steigerwald, believes that the sale does not compromise Burgerheart's brand identity but expands the target audience and elevates its expansion.
Ruff's Burger, a brand of the Gustoso Group, with around 60 locations in Germany and France, sees the merger as a strategic move to strengthen their position in the Better-Burger segment. Alexander Kleinhans, founder and CEO of Ruff's Burger, expressed his enthusiasm for the deal, stating, "This is a logical next step for the growth and development of Burgerheart."
CONCEPT FAMILY Franchise AG, which joined as a partner for Burgerheart in 2015, has played a significant role in its development and growth. The company, which was previously known as Enchilada Franchise AG and was renamed in 2023, achieved a turnover of around 183 million euros in the full-service gastronomy sector in 2024. They are one of the largest catering companies in Germany with around 100 full-service restaurants.
The sale offers several advantages, including synergies in purchasing, logistics, and digital marketing. The transaction also marks the successful completion of another brand development from CONCEPT FAMILY. The board of the company includes Daniel Gantenberg, Dennis Müller, and Karsten Rüdiger.
Daniel Soriano, the co-founder of Burgerheart, views the transaction as a testament to CONCEPT FAMILY's competence as concept developers and brand architects in the gastronomy industry. He, along with Mischa Steigerwald, will continue to be involved in the Burgerheart brand, ensuring a smooth transition.
Press contacts for CONCEPT FAMILY Franchise AG are Thomas Doriath (T: +49 (0) 176 / 24 24 4283, M: [email protected]) and for Burgerheart (T: +49 (0) 931 7800 79 18, M: [email protected]). The registered office of CONCEPT FAMILY Franchise AG is at Lohenstraße 8, 82166 Gräfelfing.
This sale comes at an economically favorable window, signifying the successful maturity of Burgerheart and the suitable buyer. As Burgerheart integrates into the Ruff's Burger family, it is expected that the brand will continue to thrive and expand, offering high-quality Better-Burgers to an even wider audience.
The sale of Burgerheart to Ruff's Burger Restaurant GmbH, a move significant for the Better-Burger sector, signals expansion for Burgerheart's target audience and elevation of its expansion, as acknowledged by co-founder Mischa Steigerwald. Ruff's Burger, a brand under Gustoso Group, sees this merger as a strategic move to strengthen their position in the Better-Burger segment, indicating growth in the finance and business realm.
