CBS-affiliated stations introducing Waymark's artificial intelligence video advertising technology for broader application.
In a groundbreaking move, Waymark, a leading company in AI-powered ad creation, has partnered with CBS Stations and other media giants to revolutionise the television advertising landscape. This collaboration is set to make premium TV advertising accessible to small and local businesses across the country.
CBS, which operates 27 stations in major markets across the U.S., is the latest leading broadcast station group to join forces with Waymark. The company's AI technology is now being utilised by CBS to offer cost-effective marketing solutions for local advertisers.
Waymark's advanced platform, Waymark 2, allows media partners like CBS to create one-click, high-quality videos easier and faster than ever before. The technology stitches together multiple video shots—including close-up and pan-out scenes—into cohesive, narrative-driven ads with professional production techniques. This approach goes beyond generating isolated clips by creating complete ads with a coherent story and visual style, a capability that was previously difficult to achieve at scale with AI.
The partnership with CBS follows the successful rollout of the Paramount Ads Manager platform last year, a self-service buying platform launched in collaboration with Paramount+ and Pluto TV. The Paramount Ads Manager puts the power of television advertising into the hands of businesses of all sizes, providing full autonomy, accelerated access to Paramount's premium content, asset creation tools, real-time measurement, and optimization.
Hayden Gilmer, Waymark's vice president of revenue, stated that they have been working closely with CBS stations and are excited to roll out their video advertising platform across all stations nationally. CBS's owned stations across the country will now offer Waymark's AI-powered ad creation technology, democratising TV advertising and making it possible for local businesses to launch effective multi-screen campaigns.
Users can now keep what they like and let AI regenerate the rest with Waymark 2, as reported by the company. The platform's more personalised, friendly AI experience with ultra-fast speed and richer video, descriptions, and voice-over capabilities is putting the power of video advertising into the hands of local businesses across the country.
Robert Breen, co-head of advertising sales and operations at CBS Stations, stated that they are looking forward to leveraging Waymark's AI for creating commercials. This collaboration is set to bring a new era of affordable and scalable marketing solutions to local advertisers, enabling them to compete in premium TV advertising spaces with minimal investment and production hassle.
In a webinar at https://waymark.com/marketing/waymark-2-webinar, Waymark is showcasing the transformative power of Waymark 2, inviting interested parties to learn more about this revolutionary technology. This partnership between Waymark and CBS is set to redefine the television advertising landscape, making it more accessible and cost-effective for local businesses to thrive.
[1] https://www.waymark.com/press/waymark-launches-waymark-2-next-generation-video-advertising-platform/ [2] https://www.waymark.com/press/waymark-partners-with-paramount-to-launch-paramount-ads-manager/ [3] https://www.waymark.com/press/waymark-partners-with-paramount-to-launch-paramount-ads-manager/
- Waymark's AI technology is now being used by CBS to offer cost-effective marketing solutions for local advertisers, thanks to their collaboration.
- CBS stations are set to offer Waymark's AI-powered ad creation technology nationwide, democratizing TV advertising.
- Hayden Gilmer, Waymark's vice president of revenue, expressed excitement about rolling out their video advertising platform across all CBS stations.
- Users can now keep what they like and let AI regenerate the rest with Waymark 2, offering a more personalised, friendly AI experience with ultra-fast speed and richer video, descriptions, and voice-over capabilities.
- Robert Breen, co-head of advertising sales and operations at CBS Stations, looks forward to leveraging Waymark's AI for creating commercials.
- The partnership between Waymark and CBS is set to redefine the television advertising landscape, making it more accessible and cost-effective for local businesses to thrive.
- For those interested in learning more about Waymark's revolutionary technology, a webinar is available at waymark.com/marketing/waymark-2-webinar.
