Car manufacturer Audi India launches ten-year extended warranty and a fifteen-year Roadside Assistance (RSA) scheme.
Audi India has introduced two comprehensive initiatives aimed at enhancing the luxury ownership experience and boosting customer satisfaction. The automaker has launched an extended warranty program and an upgraded Roadside Assistance (RSA) program, setting new standards for after-sales services in the country.
Extended Warranty Program
Audi India’s 10-year extended warranty program covers all manufacturing defects for up to 10 years from the vehicle’s date of sale or up to 200,000 kilometers, whichever comes first. Customers can purchase this extended warranty either at the time of buying a new car or anytime before the current warranty expires. Additionally, they have the option to extend coverage by 1 or 2 years beyond the standard warranty period. This program is valid across Audi’s entire model range and applies to both new and existing customers in India.
Upgraded Roadside Assistance Program
The 15-year roadside assistance program offers 24/7 emergency support throughout India on national highways, state highways, and other motorable roads. The program features a wide range of services, including emergency breakdown support, towing after breakdowns or accidents, on-the-spot assistance for minor mechanical or electrical issues, battery boost, fuel delivery, tyre support, lockout assistance, and coverage for alternate travel or hotel accommodation if repairs are prolonged.
Audi has integrated digital enhancements into the RSA program, such as a process to embed service requests via a WhatsApp conversation and follow-up notifications every 30 minutes until the issue is resolved. The program is available to both new and existing customers, with flexible upgrade options based on vehicle age and current warranty status. Pricing for roadside assistance ranges between ₹3,999 and ₹8,000, depending on the vehicle age and coverage duration chosen.
In cases taking over 72 hours for repairs and the vehicle is more than 100 km from the owner's home base, the program includes accommodation or travel assistance. The scope of assistance under the RSA program includes towing services, fuel delivery, battery jump-start, tyre repair or replacement support, spare key delivery, and lockout assistance.
Focus on Reliability and Customer Assurance
Both initiatives are part of Audi India's strategy to improve post-sale ownership experience, with a clear focus on reliability and customer assurance over longer ownership cycles. The upgraded RSA program provides 24/7 emergency support across Indian national and state highways, as well as other roads within the mainland.
These programs underscore Audi's commitment to delivering a seamless and worry-free luxury ownership experience, ensuring peace of mind for customers and establishing new benchmarks for after-sales service in the Indian automotive market.
- Audi India's 10-year extended warranty program offers coverage for manufacturing defects, extending the warranty period up to 10 years or 200,000 kilometers, and can be purchased at the time of buying a new car or before the current warranty expires, with the option to extend coverage by 1 or 2 years.
- Audi's 15-year roadside assistance program provides 24/7 emergency support across India, offering a wide range of services such as emergency breakdown support, towing, on-the-spot mechanical or electrical assistance, and travel or hotel accommodation if repairs are delayed.
- Both initiatives by Audi India, the extended warranty program and the upgraded roadside assistance program, are strategic moves to enhance the post-sale ownership experience, focusing on reliability, customer assurance, and delivering a seamless luxury ownership experience in the Indian automotive industry.
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