Businesses McLuck and Hello Millions, previously closed, have resumed operations in two different states.
In a move that signals continued compliance with Alabama's regulatory framework, B-Two Operations, the company behind popular sweepstakes casinos such as McLuck, Hello Million, Spin Blitz, and Play Fame, has re-entered the Alabama market.
Despite 13 lawsuits filed against sweepstakes casinos in Alabama, no specific legal action or lawsuit has been reported against B-Two Operations or their brands in the state. As of August 2025, the company continues to operate within the legal gray area that characterises Alabama's approach to these platforms.
Sweepstakes casinos in Alabama operate without explicit licensing or approval, but they are not banned. These platforms avoid Alabama's gambling laws by ensuring players can win prizes without paying or risking something valuable, maintaining separate prize and play coins, and providing a legitimate free-entry path to avoid being classified as gambling under state law.
One of B-Two’s brands, Hello Millions, follows strict age and location verification, and offers compliant Know Your Customer (KYC) procedures before prize redemption, demonstrating efforts to stay within legal boundaries. The state of Alabama permits sweepstakes casinos because they generally do not involve real-money gambling, using virtual coins instead.
Richard Janvrin, a seasoned journalist who has covered various aspects of iGaming, including news, reviews, bonuses/promotions, sweepstakes casinos, and legal matters, has been closely following the developments in this space. Janvrin, who began his professional sports coverage in 2015 and entered the iGaming space in 2018, started writing as a teenager.
Interestingly, each of the sweepstakes casinos operated by B-Two Operations has removed Alabama and Georgia from its excluded states list, indicating a commitment to operating within the legal parameters of these states.
However, it's important to note that sweepstakes casinos nationwide face evolving regulatory scrutiny, and some states have recently taken steps to ban or regulate such operations more strictly. Despite this, B-Two Operations and its brands continue to operate legally in Alabama, actively maintaining compliance with state laws and resuming market presence amid a changing landscape.
In the realm of iGaming, Hello Millions, a brand under B-Two Operations, offers a welcome bonus to new players, embracing the legal framework in Alabama. Richard Janvrin, an experienced journalist specializing in iGaming, has noted that, amidst the changing landscape, B-Two Operations and its sports betting platforms, such as McLuck and Spin Blitz, are actively seeking jackpots within Alabama's business sphere, ensuring compliance and adhering to the state's regulations.
