Business proprietor appoints O'Donnell as chair prior to planned London IPO
The Beauty Tech Group, a leading player in the global beauty technology market, has appointed Elaine O'Donnell as its Non-Executive Chair [1][3]. This appointment comes as the company prepares for a potential Initial Public Offering (IPO) on the London Stock Exchange, which could value the business at around £350 million [1][3].
O'Donnell, a former EY partner and chartered accountant, brings a wealth of experience to the role. Her leadership expertise, honed from her previous role as chair of Games Workshop, will be instrumental in managing the transition from private to public ownership and strengthening the board [1][3].
The Beauty Tech Group, which owns brands such as CurrentBody, ZIIP Beauty, and Tria Laser, has seen rapid revenue growth. In 2024 alone, the company reported over £100 million in revenue [3]. O'Donnell's appointment comes at a time when the company is focusing exclusively on own-brand products [1][3].
The Beauty Tech Group counts Harrods among its retail partners and sells its products on more than 20 direct-to-consumer websites around the world [1]. The company's international revenues account for approximately 77%, with approximately 25% coming from the UK [1].
The company is also investing in research and development, partnering with Manchester University's dermatology department to explore opportunities for advanced beauty technologies relevant to areas of consumer demand, such as hair regrowth and anti-ageing [1].
The Beauty Tech Group is considering a London IPO later this year as part of its strategic options [1][3]. The company is targeting a flotation in autumn 2025, advised by investment bank Berenberg, marking one of the most significant beauty sector listings on the London market in recent years [1][3].
The beauty technology market is projected to grow from £2.7bn in global sales in 2023 at a compound annual growth rate of up to 17% until 2026, according to a report by PricewaterhouseCoopers [2]. The Beauty Tech Group's product offering has been diversified and increased through the acquisitions of Tria Laser and ZIIP Beauty [1].
[1] The Guardian, "Elaine O'Donnell appointed as Non-Executive Chair of The Beauty Tech Group", 1st January 2025. [2] PricewaterhouseCoopers, "Global Beauty and Personal Care Market Growth and Trends Report 2023-2026". [3] The Telegraph, "The Beauty Tech Group targets London IPO as it reports over £100m in 2024 revenue", 15th March 2025.
