Business Advisor Reveals Top 25 Key Locations for Successful Promotions
In a groundbreaking move, ASI's Counselor magazine has unveiled the top 25 metropolitan areas for promotional product sales in the United States. The list, announced on June 22, 2010, in TREVOSE, PA, offers a real look at the economic health of cities across America.
The cities were selected based on their annual industry sales volumes and an Ad Specialties Vitality Index (ASV) rating. The ASV relates the percentage of ad specialties sales in a market to the percentage of U.S. population in the same market.
Leading the pack is Bridgeport/Stamford, CT, with annual industry sales of $316 million. Following closely are New York City with sales of $1.2 billion, and Dallas/Ft. Worth, TX, with sales of $532 million.
Other notable entries on the list include Orlando, FL, with sales of $126 million, Charlotte, NC, with sales of $109 million, and Nashville, TN, with sales of $136 million.
Interestingly, some cities that are not typically associated with high promotional product sales, such as Little Rock and Jacksonville, have made the list, indicating a growing trend in marketing efforts using branded giveaways.
The list also sheds light on cities with impressive population growth. For instance, Boise, ID, has seen a 17% population increase since 2003, and Omaha is home to five Fortune 500 companies.
The list unveiled some surprising hot spots for promotional product investments, as stated by Counselor's editor, Andy Cohen. The cities' ASV index ratings and annual industry sales volumes, however, are not specified in the available data.
This first-of-its-kind ranking provides valuable insights into the economic health of cities across America, offering a unique perspective on the promotional products industry. The list underscores the importance of promotional products in marketing efforts and the significant role they play in boosting local economies.
