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Burger King Plans to Double Its China Footprint by 2030

A new joint venture could reshape Burger King’s future in Asia. Can it close the gap with McDonald’s and KFC in China’s booming fast-food market?

This image consists of some eatables. It looks like a burger.
This image consists of some eatables. It looks like a burger.

Burger King to Double Number of Restaurants in China Within Five Years - Burger King Plans to Double Its China Footprint by 2030

Burger King's parent company, Restaurant Brands International (RBI), is set to expand aggressively in China. The company aims to double its presence in the country to over 4,000 restaurants by 2030. Currently, Burger King operates around 1,250 restaurants in China, a significant number but far behind competitors like McDonald's with over 6,800 locations and KFC leading with more than 12,600 outlets. RBI CEO Joshua Kobza sees China as one of the most promising long-term growth opportunities for the brand. To fuel this expansion, RBI is forming a new joint venture, Burger King China. The majority stake, 83%, will be held by the Chinese state-backed investment firm CPE. This partnership will help Burger King navigate the complex Chinese market and tap into local expertise. With the new joint venture and ambitious expansion plans, Burger King is positioning itself to grow significantly in China. The company aims to double its restaurant count by 2030, challenging the dominance of established competitors like McDonald's and KFC.

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