Burger chain expanding swiftly, planning to establish multiple outlets in the specified southern region
**Fatburger's Expansion in Florida: A 40-Restaurant Journey with Whole Factor Inc.**
Fatburger, the iconic fast-casual burger chain with a 70-year history, is set to make a significant mark in Florida. After a successful return to the state in 2021 following a 20-year absence, Fatburger is now poised to solidify its position as a key player in Florida's burger market.
The expansion is made possible by Whole Factor Inc., an existing franchisee that initially signed a 14-unit development deal focused on the Orlando and Tampa areas. Two Fatburger locations, in Riverview and Celebration, have already opened and have exceeded expectations, establishing a strong fanbase [1][2][3].
Now, Whole Factor Inc. and FAT Brands, the company that has owned the Fatburger brand since the early 2000s, have announced a new 40-unit development deal. This agreement will see the introduction of Fatburger into new parts of Florida, including Jacksonville, while reinforcing its presence in areas such as Orlando and Tampa [1][2][3].
The first Fatburger restaurant under this new deal is scheduled to open in Orange Park near Jacksonville later this year [1]. The expansion aims to establish Fatburger as a key player in the state, with the 10-year timeline for opening all 40 locations indicating a slow and strategic deployment, ensuring sustainable growth and brand stability [1][3].
FAT Brands co-CEO, Taylor Wiederhorn, has expressed his confidence in Whole Factor Inc., stating that they are an excellent partner for Fatburger. He believes that Whole Factor understands what makes Fatburger a unique and beloved brand [2][3].
Fatburger offers cooked-to-order burgers, fries, and hand-scooped milkshakes, making it a popular choice among burger lovers. The chain is part of FAT Brands' extensive portfolio, which also includes Johnny Rockets, Round Table Pizza, Fazoli's, Marble Slab Creamery, and others [4].
Despite the promising growth in Florida, it's important to note that during the same three-month period, FAT Brands saw a net loss of $46.3 million [5]. However, in early May, FAT Brands generated $142 million in total revenue during the first quarter [6].
With over 2,300 restaurants across its various brands globally and a presence in over a dozen states and other countries, Fatburger is well-positioned for success in Florida. The expansion under Whole Factor Inc. promises to bring the beloved burger chain to more Florida residents, offering them the chance to enjoy Fatburger's cooked-to-order burgers, fries, and milkshakes.
[1] https://www.fatbrands.com/news-and-media/press-releases/detail/86/fat-brands-announces-40-unit-development-deal-with-whole [2] https://www.fatburger.com/blog/fatburger-expands-into-florida-with-new-locations-in-orlando-and-tampa [3] https://www.fatburger.com/blog/fatburger-expands-into-florida-with-new-locations-in-orlando-and-tampa [4] https://www.fatbrands.com/brands [5] https://www.fatbrands.com/news-and-media/press-releases/detail/85/fat-brands-reports-first-quarter-2022-results [6] https://www.fatbrands.com/news-and-media/press-releases/detail/83/fat-brands-reports-fourth-quarter-and-full-year-2021-results
- Whole Factor Inc.'s 40-unit development deal with FAT Brands will expand Fatburger's presence in Florida, focusing on introducing it to new areas like Jacksonville while reinforcing its position in places like Orlando and Tampa.
- The expansion of Fatburger's portfolio, which includes staples like cooked-to-order burgers, fries, and milkshakes, represents a strategic move in the food-and-drink industry, with the goal of establishing the brand as a key player in Florida's burger market.
- The expansion also has a broader financial impact, with FAT Brands seeking sustainable growth and brand stability in Florida's competitive finance landscape, aiming to reach a total of 40 locations over a 10-year period.
