Brand Yourself: From Syracuse Startup to $7M Online Reputation Leader
Brand Yourself, a US-based online reputation management firm, has seen remarkable growth since its inception in 2010. Founded by three Syracuse University students, the company has raised over $5 million in funding and employs over 70 people, generating a $7 million annual income as of June 2022. It helps businesses and individuals manage their online presence and outrank negative search results.
The startup's journey began when Evan Watson, Patrick Ambron, and Pete Kistler came together at Syracuse University. They launched Brand Yourself in 2010, offering a user-friendly platform to manage online reputations. The company operates on a freemium model, providing free services and tools with optional paid memberships and professional services.
Brand Yourself's founders gained early recognition when they appeared on the BBC show Dragons' Den in 2018, accepting an offer from Peter Jones. They later appeared on Shark Tank in 2015, declining an investment from Robert Herjavec. Despite this, the company generated $1 million in sales following the Shark Tank appearance and has since grown significantly. As of November 2022, Brand Yourself completed a Series A funding round, though the investors were not disclosed.
Brand Yourself has established itself as a leading online reputation management firm, helping users create and control their online presence. With a user-friendly interface and cost-effective solutions, the company has attracted numerous awards and press mentions. Its founders' appearances on Dragons' Den and Shark Tank, along with strategic funding rounds, have contributed to its impressive growth and success.
