Boycott prompts decreased sales for Coca-Cola in North America
Slammin' the Brakes on Coke Sales
In a surprising turn of events, the soda icon, Coca-Cola, has hit a rough patch. As declared by the CEO, James Quincy, the culprits behind this slip-up are rough weather, calendar effects, and some tense geopolitical circumstances. These insights were shared with analysts on April 29.
The ripples of these geopolitical tensions seem to have made an impact on the spending habits of Spanish-speaking consumers, causing them to tighten their wallets and believe a budget-saving measure is to keep their pockets full. Quincy, speaking to Bloomberg, stated, "some geopolitical tension made people a bit more cautious with their spending, a bit less likely to leave home, and a bit more likely to keep money in their pockets."
Ever since early 2025, Coca-Cola's sales of sparkling non-alcoholic beverages have been on a consistent decline, a fact confirmed by The Wall Street Journal and data from RBC Capital Markets. The cause of this decline appears to be linked to an online social media campaign rallying against Coca-Cola, featuring videos that gravely allege the company asked immigration and customs police to help oust undocumented workers. These videos, as told by a Coca-Cola spokesperson to The Wall Street Journal, are "clearly false."
Moving on from Spain, the residents of Denmark have become part of theConsumer Revolt Against Coca-Cola. The root of this uproar can be traced back to US President Donald Trump's desires to annex Greenland, a decision that has not gone down well with the Danish populace. In an article penned by Reuters, it was revealed that Carlsberg CEO Jacob Aarup-Andersen, who distributes drinks for the American company, has noticed a drop in Coca-Cola sales in Denmark but did not disclose the extent of this decline. Aarup-Andersen further shared that there is a noticeable form of consumer resistance towards American brands in Denmark in its entirety.
However, it's not all doom and gloom for Coca-Cola; their sales across Europe, the Middle East, and Africa have managed to climb by 3%, as per company data.
Coca-Cola's shares on the Nasdaq exchange took a light hit on April 30, dipping less than 1% to land at $71.69. In comparison, on April 29, the shares escalated by 0.78%, as per trading data.
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Tags: #Business, #Denmark, #USA
- The geopolitical tension has likely influenced the spending habits of Spanish-speaking consumers, with Coca-Cola experiencing a decline in sales due to a social media campaign and consumers keeping their money in their pockets.
- The sales of Coca-Cola's sparkling non-alcoholic beverages have been on a consistent decline since early 2025, a fact confirmed by The Wall Street Journal and RBC Capital Markets.
- The residents of Denmark have joined the Consumer Revolt Against Coca-Cola, triggered by US President Donald Trump's desires to annex Greenland, which has not been well received by the Danish populace.
- Despite the challenges in Spain and Denmark, Coca-Cola's sales across Europe, the Middle East, and Africa have managed to increase by 3%, according to company data.
