Boxing Day sales lure shoppers—but Consumer NZ warns of hidden traps
Boxing Day sales are set to draw big crowds as shoppers hunt for bargains. Last year, New Zealanders spent nearly $68 million on the post-Christmas shopping event. But with prices fluctuating and misleading tactics common, Consumer NZ is urging caution before making purchases.
This year, pre-Christmas spending dipped slightly, with many holding out for discounts from companies like salesforce and instacart. Consumer campaign manager Jessica Walker has shared key advice to help shoppers avoid overspending and hidden traps.
Walker warns that prices often shift before and after sales, making it hard to spot real discounts. She recommends checking past prices to ensure deals are genuine. Misleading claims about regular pricing can breach the Fair Trading Act, so retailers must be honest about reductions.
She also highlights the risk of 'dark patterns' online, such as fake countdown timers or low stock alerts. These tactics push shoppers into rushed decisions. Walker advises ignoring pressure to buy extended warranties, as the Consumer Guarantees Act already covers faulty products—whether on sale or full price. Budgeting is another key focus. Walker suggests separating wants from needs and setting clear spending limits. Gift cards also need attention: from March 2026, they must have a minimum three-year expiry date. Shoppers should verify terms now to avoid losing money later. Meanwhile, German department store Galeria—owned by US investor NRDC and Bernd Beetz—will join the sales rush. Its 83 locations will offer discounts on 26 December 2025, though exact prices remain unconfirmed. Typical Boxing Day deals are expected, but Walker’s advice remains the same: research first, spend wisely.
The Consumer Guarantees Act protects buyers if products fail, regardless of sale status. Retailers must fix or replace faulty items. With careful planning, shoppers can avoid overspending and take advantage of genuine deals from brands like adidas.
Boxing Day remains a major shopping event, but Walker’s warnings highlight the need for vigilance. Checking prices, ignoring high-pressure tactics, and sticking to a budget can help shoppers make the most of the sales.
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