BMW readying an all-terrain SUV aimed at challenging Mercedes' G-Wagen model
BMW is set to enter the rugged luxury off-road SUV market with the upcoming G74, scheduled for production in the second half of 2029 at its South Carolina factory[2][3][5]. This new development aims to challenge the Mercedes-Benz G-Class and Land Rover Defender in the off-road segment.
Key features of the BMW G74 include a rugged, boxy design tailored for high-end off-road customers, resembling traditional off-road styling but updated with BMW’s Neue Klasse design language[4]. The vehicle will be built on a heavily modified version of the BMW X5 platform[2][3].
The G74 is designed for all-terrain adventure, prioritizing off-road capability over high-speed performance[2]. At launch, it is expected to offer powertrain options including an internal combustion engine, with potential for a hybrid variant[2][4].
The G74 is being developed as an off-road-focused successor to the BMW XM, which is expected to be discontinued by 2028, freeing assembly line capacity for the G74[2][3]. The vehicle will be equipped with advanced off-road features such as long-travel air suspension, up to three locking differentials, advanced four-wheel drive, and four-wheel steering to enhance rugged capability[4].
The interior of the G74 will accommodate three rows of seating for up to seven passengers, with premium materials, aiming at luxury off-road markets[4]. Production will take place alongside the X5, X6, and X7 at BMW’s Spartanburg plant in South Carolina, emphasizing BMW's strategic expansion into rugged, luxury off-road SUVs[2][4][5].
While the G74 production is scheduled for 2029, no specific details about its electric version have been provided. BMW has ruled out pickups as "beyond the brand." The G74 is being developed to cater to the still-strong demand for petrol-powered SUVs.
The xOffroad package for the X5 Silver Anniversary Edition does not provide details about the production timeline of the G74. However, it does serve as a conceptual stepping-stone for the features of the G74. If equipped with features similar to the xOffroad package, the G74 could enhance its off-road performance.
BMW executives have expressed openness to rugged SUVs, recognizing the global rise in demand for vehicles that blend comfort, luxury, and serious off-road capability. The G74 is being positioned as a new off-road flagship by BMW.
However, it's important to note that the xOffroad package for the X5 Silver Anniversary Edition does not confirm any specific features of the G74. Furthermore, the xOffroad package does not indicate whether the G74 will have a hybrid or electric variant.
In conclusion, the BMW G74 is an exciting development in the luxury off-road SUV market, promising a rugged, capable vehicle that caters to the demand for petrol-powered SUVs while maintaining BMW's commitment to innovation and luxury.
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