Revised Article
Netto's Price Reduction Advertising in the Docks: Where Does BGH Stand?
Discounted advertising talks underway by BGH - BGH discusses terms for discounted ad placements
Listen up, fam, it seems Netto's price reduction ads have landed them in hot water with the Central Office for the Suppression of Unfair Competition. They cried foul, saying the ads were misleading and filed a lawsuit for an injunction. The court largely agreed, but Netto ain't giving up that easy—they've appealed the decision to the Federal Court of Justice (BGH).
Now, you might be asking, "What's the deal, anyway?" Well, here's the tea. In Septemeber 2024, the Higher Regional Court of Nuremberg ruled that consumers were left guessing about the actual extent of the price reduction, making the ads deceptive. But wait, there's more! In the same month, the European Court of Justice (ECJ) dropped a bombshell—price reductions in ads must be calculated based on the lowest price over the past 30 days.
Now, you may have heard that the BGH, being all about protecting consumers, usually follows the ECJ's rulings. In cases involving price reduction advertising by retailers, the BGH has made it clear that advertised discounts have to represent genuine savings, based on an honest and verifiable comparison price. They don't want no smoke and mirrors, ya feel me?
So, if Netto wants to continue claiming price reductions, their ads better reflect ECJ standards. That means the discounts they advertise must be calculated using the lowest selling price during a specific preceding period—not cherry-picked prices designed to trick consumers.
All this considered, we'll have to wait and see how the BGH rules on Netto's appeal. As of now, they've been keeping their cards close to their chest, but if their history of consumer protection is any indication, they're likely to side with honest pricing practices. After all, they don't want no misleading promises on their watch. Stay tuned, fam!
- In light of the ongoing legal dispute with Netto, the Federal Court of Justice (BGH) could potentially reevaluate the price reduction advertising practices within the business sector, upholding the European Court of Justice's (ECJ) stance that advertising pricing must be based on the lowest price over the past 30 days.
- If Netto's appeal to the BGH is successful, their advertising strategies may undergo significant changes, as the BGH typically encourages honest and verifiable pricing practices in an effort to prevent misleading consumer promises.
