Betway SecuresHistoric Three-Year Sponsorship Contract with Simba SC Worth TZS 20 Billion
The Betway sponsorship of Simba SC, valued at approximately €6.9 million (Tsh 20 billion) over three years, is set to provide a significant financial injection for the iconic Tanzanian football club, enhancing their ability to compete at higher levels and fostering the broader growth and professionalization of Tanzanian football.
Financial Boost for Simba SC
The substantial funding will support vital club operations and investments, enhancing Simba SC's competitiveness locally and continentally. The CEO of Simba SC, Zubeda Sakuru, described it as a "major milestone" that will help the club realize its ambition to become Africa’s number one football club.
Development of Tanzanian Football
Sakuru emphasized that this investment will "revolutionize football in Tanzania," indicating that the sponsorship will enable improvements not only for Simba but also potentially raise the profile and standards of football nationally by association.
Sustainability and Professionalism
The sponsorship reflects increased commercial investment in Tanzanian football, which is traditionally underfunded. Board members highlighted funding as a key factor for success and encouraged fan support around the partnership, signaling a push toward professionalism and financial sustainability in the sport.
Long-term Commitment
The three-year duration of the contract shows a stable and lasting relationship that can help Simba SC plan and execute long-term development strategies.
New Chapter for Simba SC
Jason Shield, Head of Sponsorship at Betway Africa, revealed that the company had been monitoring Simba's progress for nearly six years before formalizing the partnership. The sponsorship marks a new chapter for Simba SC, promising to bolster the club's aspirations on the continental stage.
The sponsorship follows Simba's separation from its previous main sponsor, M-Bet. TFF's First Vice-President, Athuman Nyamlani, believes that the TZS 20 billion deal could pave the way for even larger sponsorships in the future.
Betway Offers Innovative Betting Experiences
Betway is committed to serving Simba SC's loyal supporters with 24/7 customer care and offers innovative betting experiences tailored for Simba SC's fanbase. Jimmy Masaoe, Betway Tanzania's Operations Manager, expressed enthusiasm for the partnership and assured supporters of quality engagement and services.
Salim Abdallah, a Simba Board member, emphasized the importance of the sponsorship for the club's future growth. The deal was announced by Simba's Chief Executive Officer, Zubeda Sakuru, on Monday in Dar es Salaam.
The partnership is expected to revolutionize football in Tanzania, with Nyamlani expressing optimism that it could pave the way for even larger sponsorships in the future. Betway is now the official main sponsor of Simba SC.
References
[1] Simba SC press release, July 29, 2025. [2] Tanzania Daily News, July 30, 2025. [3] The Citizen, July 30, 2025. [4] Betway press release, July 29, 2025. [5] Football Tanzania, July 30, 2025.
Simba SC's new sponsorship from Betway will allow for investments in business operations, fostering the club's growth and competitiveness in both the local and international markets. This investment could serve as a catalyst for a broader revolution in Tanzanian sports finance, potentially attracting larger investments and professionalizing the sector.
The three-year commitment from Betway offers Simba SC a stable financial foundation, enabling the club to strategize and execute long-term development plans that could propel them towards becoming a leading football club on the African continent. Moreover, this partnership opens up opportunities for fans to engage with innovative betting experiences tailored specifically for their favorite team.
