Bensons for Beds' Three-Year Expansion Plan Entrusts Media Management to the7stars
Bensons for Beds Taps the7stars for Three-Year Media Strategy
Bensons for Beds, a leading British retailer specializing in beds and mattresses, has appointed media agency the7stars to spearhead its three-year growth strategy. This move comes ahead of Bensons for Beds' ambitious transformation program, which aims to boost profitability and expand market presence.
The media contract, set to kick off this month, involves strategy, planning, and activation across all channels. The7stars will lead Bensons for Beds' integrated media strategy, planning, and activation, with the goal of reaching new audiences and enhancing brand awareness.
The partnership aligns with broader positive market projections in the UK furniture retail sector through 2030, relying on increased consumer confidence. Bensons for Beds, currently operating 179 stores across Britain and an online sales platform, is backed by European retail sector investor Alteri, who invested in the company after it was brought out of administration in 2020.
The Aperto Partnership oversaw the pitch process for the media contract, with Bensons for Beds selecting the7stars from a four-way pitch. The agency's role will be instrumental in driving Bensons for Beds' marketing efforts, developing and implementing advertising campaigns aimed at boosting brand awareness and customer acquisition.
Bensons for Beds' three-year growth strategy, while not yet fully detailed, has already shown promising results. The company reported a £4 million profit growth in 2024/25 so far, indicating a positive trajectory for the retailer. The media contract with the7stars is part of this three-year growth plan, as the company aims to capitalize on improving consumer confidence and retail conditions.
In summary, Bensons for Beds is pursuing a three-year growth strategy focused on profitability and market expansion, with the7stars supporting this effort by managing media and advertising initiatives to enhance brand presence and sales effectiveness. The partnership is poised to leverage positive market trends in the UK furniture retail sector, aiming to drive Bensons for Beds' growth ambitions through strategic media planning and buying.
[1] Bensons for Beds Reports £4 Million Profit Growth in 2024/25 [3] UK Furniture Retail Market to Grow Through 2030
[1] The £4 million profit growth reported by Bensons for Beds indicates a positive trend in their three-year growth strategy, which is centered on finance, business expansion, and improving retail performance.
[2] The three-year media strategy selected by Bensons for Beds, involving industry experts like the7stars, is anticipated to fuel the growth of the furniture retail business within the UK, aligning with broader positive market projections.
