Banking institution, Republic Bank and Trust, launches a fresh marketing initiative dubbed 'Time to Thrive'
Republic Bank and Trust Company has unveiled a new marketing campaign named Time to Thrive, marking a decade since the last brand refresh. The campaign, launched on Monday across multiple channels including linear and streaming television, paid social, out-of-home placements, and more, aims to empower small and medium enterprises (SMEs) by providing smart banking support, tools, and guidance to help them grow and succeed.
The Time to Thrive campaign, a multistage strategy, reflects Republic Bank's ongoing mission and commitment to its clients, associates, community, and company. According to Courtney Eder, Senior Vice President and Chief Marketing Officer at Republic Bank, the bank's evolved brand direction perfectly encapsulates its mission.
Republic Bank partnered with advertising agency BUNTIN and strategic communications firm C2 Strategic Communications for the launch of this campaign. The campaign highlights the bank's commitment to delivering SME banking solutions that support business growth and financial health. It emphasizes smart support and practical tools aimed at helping business owners manage and expand their operations effectively.
The Thrive message will be integrated across key Republic Bank offerings, including Home Equity Line of Credit (HELOC), Private and Professional Banking, and more. The launch of Time to Thrive also signifies Republic Bank's commitment to giving back, a fundamental part of the bank's philosophy.
In the coming days, additional elements of the marketing campaign such as print, radio, and organic social media will be rolled out. The bank's new marketing materials can be found on its social media platforms, including Facebook, LinkedIn, and Instagram, using the handles "Republic Bank" and "@republicbank".
Republic Bank President and CEO Logan Pichel stated that the bank exists to enable its clients, associates, and communities to thrive. The Time to Thrive marketing campaign will expand later this year through high-impact activations, brand stunts, and strategic sponsorships. Republic Bank is excited to launch the Time to Thrive campaign publicly and continue helping its clients, company, associates, and communities thrive in unique ways.
