Bank of America appoints Christine Williams as President of Myrtle Beach
Bank of America Appoints Christine Williams as President of Myrtle Beach Market
Christine Williams has been appointed as the President of the Myrtle Beach market for Bank of America, effective from August 2025. Williams joined Bank of America in 1993 through its financial center management training program and has since held various roles, including Consumer market executive, Private Bank client advisor, and positions in third party/vendor management and business support.
In her new role as President and Market Head, Williams will focus on connecting clients, teammates, and the community to Bank of America's resources. She will drive integration across the bank's eight lines of business and oversee the company's efforts to grow market share in Myrtle Beach.
According to Brian Moynihan, Chair of the Board and Chief Executive Officer of Bank of America, Williams' appointment is a testament to her established relationships with teammates, clients, and the community during her career with Bank of America. Moynihan expressed confidence in Williams' ability to grow the market share in Myrtle Beach.
Throughout her career with Bank of America, Williams' role has involved fostering local connections and identifying opportunities to grow and deepen client relationships. Her leadership emphasizes responsible growth and community engagement, which includes volunteer work with local organizations such as the Grand Strand Humane Society and Help 4 Kids / Backpack Buddies.
Williams' passion for engaging with the community is evident in her volunteer work. She is committed to making a positive impact on the lives of those in Myrtle Beach and beyond. As the President and head of the market, Williams will be at the forefront of connecting clients, teammates, and communities to the full power of the Bank of America franchise.
With Williams at the helm, the bank reinforces its local commitment to Myrtle Beach. Williams' focus on responsible growth and community engagement ensures that Bank of America will continue to be a valuable resource for the community in the years to come.
In her new role, Williams is well-positioned to continue delivering the full breadth of Bank of America's capabilities to help local clients improve their financial lives. She will engage with teammates, clients, and the community, fostering local connections and identifying opportunities to grow and deepen client relationships.
Williams' appointment is a significant step in Bank of America's ongoing commitment to the Myrtle Beach market. With her extensive experience and passion for the community, she is poised to make a lasting impact on the lives of those in Myrtle Beach and beyond.
- Christine Williams' appointment as President of the Myrtle Beach market for Bank of America is a significant move that will be featured on ffnews.com, as she will drive integration across the bank's eight lines of business and oversee the growth of market share in Myrtle Beach.
- In her new role, Williams will focus on connecting clients, teammates, and the community to Bank of America's resources, reinforcing the bank's local commitment to business growth and sustainable community development in Myrtle Beach.
