Baden-Württemberg's Small to Medium Enterprises Face Negative Public Perception
In Baden-Württemberg, a new image campaign titled "Midsize is MEGA" (Mittelstand ist MEGA) has been launched to showcase the importance and strength of midsize businesses in the region's economy. The campaign, which is supported by the state government with a budget of up to €1.6 million, aims to raise awareness, attract talent, boost innovation, and strengthen local pride.
The campaign website is now live, allowing citizens to subscribe to topics and save articles with a Staatsanzeiger subscription. Ambassadors for the campaign include Timo Hildebrand, a former football goalkeeper and restaurateur, and Saliha Özcan, a food blogger and YouTuber. These ambassadors will share their personal stories to illustrate the impact of midsize businesses in the state.
The slogan for the campaign is written in black letters on a yellow background. Jürgen Schmidt, a columnist, can be contacted for further discussions on the topic at the number 0711 66601-147 or via email at j.schmidt@ourwebsite.
The campaign is a testament to the crucial role midsize businesses play in the Baden-Württemberg economy, providing almost two-thirds of all jobs. This region, known for its strong industrial backbone, is eager to recognise and celebrate the success of these companies.
Citizens are encouraged to participate by sharing their own stories and opinions about midsize businesses on the campaign website. The campaign's kick-off took place on Wednesday afternoon at the Stuttgart Schlossplatz, and the slogan has already been posted in various cities in southwest Germany since mid-April.
The campaign is a collaborative effort between the Baden-Württemberg Industry and Trade Chamber (BWIHK), Handwerk BW, the State Association of the Liberal Professions, and the Ministry of Economic Affairs of Baden-Württemberg. The initiative was launched in response to local entrepreneurs expressing a desire for more appreciation for midsize businesses, according to Minister of Economics Nicole Hoffmeister-Kraut.
Small-business ambassadors Timo Hildebrand and Saliha Özcan, who have a connection with midsize businesses, will share their personal stories to show the impact on the state. To highlight the critical significance of small-business finance in the Baden-Württemberg economy, which offers nearly two-thirds of all jobs, citizens are invited to participate on the campaign website.
