Bad Bunny to Make History as First Spanish-Language Super Bowl Halftime Headliner
Puerto Rican superstar Bad Bunny is set to make history as the headliner of the 2026 Super Bowl halftime show. The performance, scheduled for February 8 at Levi's Stadium in California, will be a landmark moment for Latino culture, with Bad Bunny performing entirely in Spanish.
Bad Bunny's rise to global stardom has been marked by his unique blend of reggaeton hits and folkloric styles, as evident in his latest album, 'Debí Tirar Más Fotos'. His music often references Puerto Rico's history and political issues, as seen in tracks like 'Lo Que Pasó a Hawaii' and 'El Apagón'.
In 2022, Bad Bunny's residency at the Coliseo de Puerto Rico in San Juan sparked patriotism and boosted the island's tourism during the slow summer season, attracting approximately half a million people and generating an estimated $733 million. The residency saw Bad Bunny inviting celebrities and performing with musicians like Marc Anthony, who duetted 'Preciosa', an unofficial Puerto Rican anthem.
Bad Bunny's Super Bowl booking has political considerations. Some Trump supporters have criticized the choice, while others celebrate it. Bad Bunny has been openly critical of Trump and supported Kamala Harris in the 2024 presidential election. His collaboration with Jay-Z's company Roc Nation for the performance emphasizes cultural pride and visibility for Puerto Rican heritage and Latinx identity on one of the world's most watched stages.
This won't be Bad Bunny's first Super Bowl performance. He previously took the stage in 2020 alongside Shakira and Jennifer Lopez. Kendrick Lamar's 2025 Super Bowl halftime performance offered a meta commentary on race and America, which Bad Bunny may draw inspiration from for his upcoming show.
Bad Bunny's 2026 Super Bowl halftime performance promises to be a powerful celebration of Latino culture and identity. With his unique musical style and political awareness, Bad Bunny is poised to deliver a memorable and impactful performance on the world's biggest stage.
