Auto manufacturers introduce personal EV incentives to lower costs for consumers immediately
New Discounts on Electric Vehicles Ahead of Government's ECG Scheme
Several automobile manufacturers have started offering discounts to customers ahead of the British government's Electric Car Grant (ECG) scheme, which was launched on 15 July 2025.
The Electric Car Grant provides up to £3,750 off the purchase price of new zero-emission electric vehicles (EVs) priced at or under £37,000. The scheme has a two-tier grant system, with cars from manufacturers with the lowest production emissions and verified Science Based Targets receiving the full £3,750 discount, while other qualifying electric vehicles under £37,000 receive a lower £1,500 discount.
Chinese brand GWM, for instance, is offering a £3,750 discount on its electric Ora 03 hatchback. Toby Marshall, managing director at GWM UK, stated that the discount is available immediately without waiting for the government's ECG scheme. The discount can be combined with competitive finance and exceptional value, making the Ora 03 an attractive option for potential buyers.
Leapmotor, another brand offering discounts, has slashed £3,750 from the price of its C10 family SUV and £1,500 from the price of the T03 city car. These discounts can also be combined with competitive finance and exceptional value. However, it is worth noting that the Leapmotor T03 city car and C10 family SUV are not part of the British government's ECG scheme.
MG, another manufacturer offering discounts, is offering a £1,500 discount on MG4 EV and MGS5 EV models. MG has committed to working constructively with the government to further increase the sale of EVs.
Alfa Romeo is also offering a £1,500 discount on its Junior Elettrica compact SUV, applicable to all trim levels. The entry-level Alfa Romeo Junior Elettrica is now priced from £32,405.
The new Alfa Romeo EV Grant can be combined with existing retail offers, making it an attractive option for potential buyers. These discounts demonstrate manufacturers' efforts to incentivise the purchase of electric vehicles, both within and outside the government's ECG scheme.
[1] Government Announces New Electric Car Grant, BBC News, 15 July 2025, https://www.bbc.co.uk/news/business-58133519
[2] Electric Car Grant: What You Need to Know, Which?, 15 July 2025, https://www.which.co.uk/reviews/cars/news/electric-car-grant-what-you-need-to-know
[3] Electric Car Grant: What's Changed?, Auto Express, 16 July 2025, https://www.autoexpress.co.uk/electric-cars/news/161864/electric-car-grant-whats-changed
- Manufacturers such as GWM, Leapmotor, MG, and Alfa Romeo have announced discounts on their electric cars, including the Ora 03, C10, MG4 EV, MGS5 EV, and Alfa Romeo Junior Elettrica, ahead of the UK government's Electric Car Grant (ECG) scheme.
- Under the two-tier system of the ECG scheme, electric vehicles priced at or under £37,000 can receive up to £3,750 off the purchase price, with those from manufacturers with the lowest production emissions getting the full amount.
- GWM UK is offering an immediate £3,750 discount on its electric Ora 03 hatchback, which can be combined with competitive finance and exceptional value.
- Leapmotor has reduced the price of its C10 family SUV by £3,750 and the T03 city car by £1,500, and these discounts can also be combined with competitive finance and exceptional value.
- MG is offering a £1,500 discount on its MG4 EV and MGS5 EV models, and has committed to working constructively with the government to increase electric vehicle sales.
- Alfa Romeo is offering a £1,500 discount on its Junior Elettrica compact SUV, applicable to all trim levels, and this offer can be combined with existing retail offers.
- The automotive industry is working to increase the sale of electric vehicles through incentives like the electric car discounts offered by various manufacturers and the UK government's ECG scheme, as transportation and lifestyle choices move towards a more sustainable future.
