Auto jurors have dubbed the car "A Star is Back" in recognition by AUTOBEST
After an extended absence, Italian automobile brand Lancia is making waves in Europe with its revitalised line-up and innovative products. However, as of mid-2025, there is no confirmed plan or timeline for a return to the UK market.
The flagship model of this resurgence is the Lancia Ypsilon, a supermini that has been well-received since its reveal in February 2024. With its sleek design and impressive range of up to 425 km for the electric version, the Ypsilon has been lauded as a significant step forward for the brand. A high-performance variant, the Ypsilon HF, boasting 280hp, is set to build on Lancia's famous rally heritage.
The Ypsilon's success, however, has not been universal. Sales in Italy and Southern Europe have seen a decline, with the model failing to maintain its initial momentum. This setback is a cause for concern, as Lancia had hoped the Ypsilon would spearhead a brand relaunch.
Lancia's renaissance officially began at the end of 2023, accompanied by a new brand logo and corporate identity. The brand has also launched new showrooms across Europe and debuted the Lancia Pu+Ra HPE concept as part of the revival.
Luca Napolitano, CEO of Lancia, has expressed that the brand's resurgence is based on vision, elegance, innovation, and respect for its past. The success of the Ypsilon and the return of Lancia to the rally world are signs that the brand is making a successful comeback. In fact, the brand has been honoured with the 'A Star is Back' award by the AUTOBEST organization, which recognises iconic brands that have made a successful comeback on the international scene.
Despite the brand's European success, Lancia's return to the UK market remains uncertain. While the brand hasn't officially ruled out a comeback, it is not currently on the horizon. Lancia's absence from the British market persists, with no sign of a change in the near future. The brand's potential UK comeback would likely depend on stabilising sales and brand momentum in Europe first.
In addition to the Ypsilon, Lancia is planning to release a new hot hatchback model named the Lancia Delta HF Integrale and a crossover model named the Lancia Gamma. However, no additional information about these models has been provided yet.
As Lancia continues to innovate and gain recognition in Europe, UK enthusiasts will have to wait and see if the brand decides to return to their shores. For now, Lancia's success in Europe stands as a testament to the brand's resilience and its commitment to creating high-quality, innovative vehicles.
- The electric version of Lancia's Ypsilon car, a supermini, offers an impressive range of up to 425 km, making it a significant step forward for the brand.
- Lancia's renaissance in the automotive industry has been recognized with the 'A Star is Back' award by the AUTOBEST organization, acknowledging iconic brands that have made a successful comeback.
- The new hot hatchback model from Lancia, named the Lancia Delta HF Integrale, and a crossover model, named the Lancia Gamma, are forthcoming, although no additional information about these models has been disclosed.
- After an extended absence, Lancia is making waves in Europe with its revitalised line-up and innovative products, but as of mid-2025, there is no confirmed plan or timeline for a return to the UK market.
- Luca Napolitano, CEO of Lancia, has stated that the brand's resurgence is grounded in vision, elegance, innovation, and a respect for its past, with the success of the Ypsilon and the return to rallying being indicative of a successful comeback.
- The potential UK comeback of Lancia depends on stabilizing sales and brand momentum in Europe first, as the brand's absence from the British market persists, with no sign of a change in the near future.
