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Austria’s fitness equipment market surges 52% despite long-term production dip

Austria defies expectations with a record fitness market rebound. Rising trade and shifting demand reveal a sector in transformation.

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In the image it looks like a gym, there are different equipment and people are doing exercises with...
In the image it looks like a gym, there are different equipment and people are doing exercises with them, on the right side there is a plant.

Austria’s fitness equipment market surges 52% despite long-term production dip

Austria’s gym and fitness equipment market grew by 52% in 2024, reaching a value of $102 million. This surge comes despite a decline in consumption since its peak of $149 million in 2021. The country also saw a sharp rise in both imports and exports of fitness equipment last year.

Exports of gym and fitness equipment from Austria climbed significantly in 2024, with shipments reaching X tons—a notable increase from the previous year. In value terms, exports soared to $X, continuing a steady upward trend observed since 2012. Germany, Hungary, and the Czech Republic remained the top destinations, together accounting for a combined X% share of total exports.

Production within Austria also hit $X in 2024, though figures showed a decline over the longer term. Meanwhile, imports rose sharply, reaching X tons for the first time since 2021. The total import value climbed to $X, with Germany supplying the largest share at X%. The average import price per ton also went up by X% compared to 2023.

The Austrian fitness equipment sector experienced strong growth in 2024, driven by rising exports and imports. While production saw a long-term dip, the market’s expansion and higher trade volumes highlight its resilience. The country’s position as both a key supplier and buyer in the region remains solid.

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