Aston Martin tests crypto payments for luxury cars with COINPAYMENTS

Could crypto redefine luxury car shopping? Aston Martin's bold move with COINPAYMENTS aims to blend exclusivity with cutting-edge digital transactions.

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2026 May 11 . 5:01 AM

1 min read

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Aston Martin tests crypto payments for luxury cars with COINPAYMENTS

COINPAYMENTS and Aston Martin are exploring digital asset payments for luxury cars. The partnership aims to make high-end purchases smoother and more secure. This move follows a year of collaboration between the two companies. The initiative was announced during Miami Grand Prix week, alongside the Aston Martin Aramco Formula One Team. COINPAYMENTS, a global digital payments provider, has been Aston Martin’s partner since 2025. Now, they are testing whether digital transactions could work for Aston Martin’s high-performance models.

The focus is on improving borderless payments, security, and compliance. Both companies want to see if digital assets can match the exclusivity and personalisation Aston Martin customers expect. Ali Rafi, CEO of COINPAYMENTS, called this a key step in linking digital assets with real-world luxury.

Finbar McFall, Aston Martin’s Global Marketing Director, highlighted the potential for effortless customer experiences. Rafi also noted that digital asset adoption is growing across wealth levels, making luxury brands well-placed to benefit. The project will assess how digital payments could fit into Aston Martin’s sales process. If successful, it may change how buyers purchase luxury vehicles. The partnership continues to develop as both companies explore new possibilities in the sector.