Approximately fifty entrepreneurs received instruction from distinguished professionals in their field.
Fueling Kazakhstan's Business Revolution: Shell LiveWIRE Conference
Step into the vibrant world of Kazakhstani entrepreneurship, where innovation meets practicality. That's the message that echoed loud and clear at the Shell LiveWIRE business conference in Astana, backed by the European Bank for Reconstruction and Development (EBRD) and Shell, as our sources reveal.
This spectacular event was a goldmine of knowledge for entrepreneurs, offering concentrated wisdom from seasoned professionals. They learned the ins and outs of scaling their businesses, branding, and team management. What made this event stand out was its unique blend of expert presentations, interactive sessions, and real-life case studies, making it a valuable resource for those in the thick of their business journey.
The real power of this event lies in the genuine support it offers to small and medium-sized businesses. These enterprises are the backbone of Kazakhstan's economy, creating jobs and driving sustainability. On this momentous day, around 50 small and medium-sized business owners and managers soaked up practical insights from experts, engaged in Q&A sessions, and brainstormed strategies to take their businesses to new heights, even in volatile market conditions.
Shell LiveWIRE, a non-financial support platform for Kazakhstani businesses since 2018, aims to foster entrepreneurial spirit, diversify the economy, and create a robust business environment. The Astana conference provided attendees with invaluable tools for business scaling, strategic brand management, and insights into generational dynamics (X, Y, and Z).
Aigul Barmenkoulova, Director of Corporate Relations at Shell Kazakhstan, commented on their commitment to supporting western Kazakhstani businesses. "We're on a mission to create a sustainable, inclusive economy by empowering entrepreneurs with key skills, boosting innovation, and helping them adapt to a constantly evolving market landscape," she said.
It's fascinating to note that over 2,600 Kazakh entrepreneurs have benefited from this program over the past eight years. In 2024 alone, 122 participants completed the Shell LiveWIRE business acceleration program, gaining guidance from 23 mentors and experts scattered across the nation.
The Shell LiveWIRE program isn't just an educational initiative – it's a catalyst for the entrepreneurship market. It places special emphasis on backing businesses with high growth potential, aiming to bolster their competitiveness through consulting services and other non-financial support tools. The program's reach extends to western regions and Astana.
The Shell LiveWIRE program offers a multifaceted approach, combining mentorship, training, networking, and funding opportunities. These tools are designed to equip entrepreneurs with the resources they need to build thriving businesses, drive innovation, and spur economic growth in Kazakhstan. Embrace this exhilarating journey, and watch your business ideas soar!
In the realm of Kazakhstani entrepreneurship, the Shell LiveWIRE conference serves as a platform for small-business owners and managers to connect with industry professionals in finance, offering insights into scaling, branding, and team management. This event, specifically designed for small and medium-sized businesses, fosters a robust business environment and supports entrepreneurs in their endeavors, aiming to diversify the economy. Shell LiveWIRE, an ongoing initiative since 2018, offers a multifaceted approach to entrepreneurship, encompassing mentorship, training, networking, and funding opportunities to bolster the competitiveness of small businesses and drive growth in the finance sector of Kazakhstan.
