Anticipated Launch of Online Sports Betting in Maryland by Thanksgiving Timeframe
Posted on: November 15, 2022, 11:28h.Last updated on: November 16, 2022, 03:05h.
Devin O'Connor, a seasoned expert in gambling news, offers insights on the impending launch of Maryland's online sports betting. He covers subjects like Asia Pacific Gaming, Commercial Gaming, Legislation, and Politics.
Devin O'Connor
The Finish Line in Sight
Maryland's prolonged process of licensing online sportsbooks and enabling internet gambling has reached an exciting milestone. More than two years have passed since Maryland voters approved gambling on collegiate and pro sports through a ballot referendum. Now, the state's Sports Wagering Application Review Commission (SWARC) signifies its readiness to issue licenses to online sportsbook operators, planning to do so during their Wednesday morning meeting in Baltimore.
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SWARC chairman Tom Brandt revealed, "We’ve been working with our consultants ... to accelerate the pace and hold it earlier." During the meeting, the commission is expected to approve mobile sports gambling concessions for ten applicants, with mobile wagering set to account for a significant portion of the revenue generated from sports betting.
New Additions on the Horizon
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Appropriately named entities such as Arundel Amusements (Bingo World), BetMGM, DraftKings, Caesars Sportsbook, Greenmount OTB, Long Shot’s, Maryland Stadium Sub ("Washington Commanders"), Penn Entertainment (Hollywood Casino Perryville), Live! Casino and Hotel, and the Riverboat on the Potomac represent the forthcoming group of licensed operations in Maryland.
While SWARC's approval won't immediately enable licensed platforms to facilitate online sports betting, each approved entity will undergo a monitored testing period overseen by the Maryland Lottery and Gaming Control Commission (MLGCC). In order for a platform to receive full licensure, the MLGCC must confirm the successful operation of its systems and procedures. Once approved, the online sportsbook can open its doors to the general public.
Asia Pacific Gaming,
The Maryland sports betting law enables SWARC to issue up to 60 mobile licenses. Controlled demonstrations, their duration not yet specified, will be mandatory for each licensed entity prior to an official launch. Publicly accessible online sports betting is hoped to launch in time for Thanksgiving, as indicated by Gov. Larry Hogan (R).
Marketing Strategies in Full Swing
Commercial Gaming,
The major players in the national sports betting market are actively marketing their upcoming operations to attract new customers. Television and radio commercials in Maryland are currently saturated with advertisements from expected license recipients. The aforementioned entities have either launched their sports betting apps in Maryland or are offering promotional incentives, like sign-up bonuses, to users who pre-register.
Major Operators Offer Incentives
Legislation,
Caesars Sportsbook's iOS and Android app went live in Maryland on Tuesday, with users receiving $100 in wagering credits from an initial $20 deposit. BetMGM extends a $200 site credit to those who sign up before receiving their license. FanDuel and DraftKings offer promotions, such as a $100 site credit for a user's first $1 wager and $200 credits when platforms go live, respectively.
With Maryland's online sports betting set to debut before Thanksgiving,the stage is being set for a major shift in the state's gambling landscape.
Politics.
[1] MARYLAND ONLINE SPORTS BETTING LAUNCH EXPECTED DECEMBER - CASINO ORG[2] https://www.google.com/search?q=Maryland+online+sports+betting+launch+date&rlz=1C1YJSA_enUS879US879&source=lp&ei=5a9QYtjNHbiE7geOswSL2AI&iflsig=AFLACIdoAAAAARQbAqxt-MonLUkp6F&oz=y8zHk_JLD-Q[3] https://www.google.com/search?q=Maryland+online+sports+betting&rlz=1C1YJSA_enUS879US879&source=lnms&tbm=nws&sa=X&ved=0ahUKEwiA6c3q1tnzAhVUZ30KHaHNCHaoQ_AUICC&biw=1366&bih=728[5] https://www.google.com/search?q=New+sportsbooks+in+Maryland&rlz=1C1YJSA_enUS879US879&source=lnms&tbm=nws&sa=X&ved=0ahUKEwiA6c3q1tnzAhVUZ30KHaHNCHaoQ_AUIEC&biw=1366&bih=728
Enrichment Data:
Entities Issued Licenses
Taking a closer look at the approved entities, we see that ten companies have received mobile sports betting licenses, including:
- Arundel Amusements (Bingo World)
- BetMGM
- DraftKings
- Caesars Sportsbook
- Greenmount OTB
- Long Shot's
- Maryland Stadium Sub (Washington Commanders)
- Penn Entertainment (Hollywood Casino Perryville)
- Live! Casino and Hotel
- Riverboat on the Potomac
Licenses Awarded Additional Operators
On December 14, 2022, the Maryland Sports Wagering Application Review Commission (SWARC) awarded additional licenses to two more operators:
- Bally Bet
- WynnBET
accelerate the pace and hold it earlier,”
New entries into the Maryland sports betting market further diversify choices for consumers.
The news of Maryland's online sports betting launch before Thanksgiving has sparked intense marketing strategies among major operators. Devin O'Connor, a renowned gambling news expert, discusses this in his latest panel. Among the ten entities issued licenses are DraftKings and BetMGM, who are already offering promotional incentives to attract customers. The list also includes Arundel Amusements, Caesars Sportsbook, and Live! Casino and Hotel. These licensed operations are undergoing a monitored testing period before they can officially open to the public. The figcaption to this div reveals that SWARC's chairman, Tom Brandt, has accelerated the process to launch the service earlier.