Anticipated Growth of New Enterprise Agencies in the Year 2024 Predicted
Fresh Take:
Seems like last year, small advertising agencies were struggling to land fresh gigs, according to a study by RSW/US, a firm that specializes in collaborating with ad firms and PR companies.
But lately, there's a brighter horizon as RSW has unveiled their 2024 RSW/US New Year Outlook Report. This report suggests that more than half of marketers believe their performance will improve in 2024 compared to the previous year, 2023.
RSW carried out a survey in November 2023, asking marketers about their plans and expectations, and agencies about their preparations for 2024. The survey sample was drawn from RSW/US's extensive database of over 7,000 marketing, advertising, and PR firms based in the US.
Alas, the search results didn't shed light on the specific findings of the 2024 RSW/US New Year Outlook Report concerning the anticipated uptick in business performance for small agencies. For further insights, you might want to check out the report itself or reach out to RSW/US directly. Additional information about the report could also help in pinpointing the relevant details.
- The 2024 RSW/US New Year Outlook Report, revealed by RSW, indicates a positive outlook for the finance sector, as more than half of the surveyed marketers anticipate improved business performance in small advertising agencies.
- The survey conducted by RSW in November 2023, for their 2024 RSW/US New Year Outlook Report, included questions about the expectations and preparations of marketing, advertising, and PR firms in the US, with a focus on the business performance of small agencies.
- The release of the 2024 RSW/US New Year Outlook Report by RSW signifies a shift in the industry outlook, highlighting potential growth and increased opportunities in the advertising business for the year 2024.
