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Annual Mango Exhibition Unveiled in Bhubaneswar, Highlighting the Variety of Odisha's Mango Selection

event in Bhubaneswar highlights Odisha's array of mango varieties, boosting rural income through Wadi initiative under NABARD

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Annual Mango Exhibition in Bhubaneswar Showcases Variety of Odisha's Mangoes, Advancing Tribal...
Annual Mango Exhibition in Bhubaneswar Showcases Variety of Odisha's Mangoes, Advancing Tribal Earnings through Wadi Program. Over fifty participants from twenty Farmer Producer Organizations (FPOs) attend the event, sparking income growth, improving market connection, and backing mango exports, notably recent deliveries to Europe.

Annual Mango Exhibition Unveiled in Bhubaneswar, Highlighting the Variety of Odisha's Mango Selection

Celebrating the Orchard Miracle: Odisha's Mango Festival Unveils Yearly Harvest and Future Export Prospects

Ready, set, mango! The annual extravaganza – the Mango Festival – kicked off on June 10, 2025, at the NABARD Regional Office Campus in Nayapalli, Bhubaneswar, showcasing Odisha's stellar mango production. Running through June 12, this event is more than just a tasty treat; it's a strategic networking platform for mango growers, aimed at ensuring better prices and accessing wider markets.

This three-day jamboree is an essential component of NABARD's flagship Tribal Development Fund (TDF) initiative, launched in 2003-04 to promote small orchard-based livelihoods known as the Wadi among tribal families. The Wadi initiative has profoundly impacted the lives of over 57,000 tribal families across 83 projects in 23 districts, transforming degraded lands into income-generating assets, particularly through mango cultivation.

Empowering Farmers: Cutting Out Middlemen and Cracking Open Global Markets

This event isn't merely a fruit spectacle; it's a celebration of the transformation mango cultivation has brought to countless tribal families. By bridging the gap between farmers and urban consumers, it eliminates middlemen for fairer prices and direct customer feedback on produce quality.

Sanjay Kumar Talukdar, CGM NABARD, shared, "This festival is not just about showcasing fruit; it's about celebrating the impact mango cultivation has had on thousands of tribal families. It embodies our mission to enhance rural incomes and create sustainable livelihoods through robust market linkages."

Making a Grand Entrance: From Street Stalls to Global Shelves

This year's festival boasts 50 participants from 20 Farmer Producer Organizations (FPOs) and representatives from various TDF project areas showcasing their carefully grown mangoes. With NABARD joining forces with Palladium as the organizing partner, these delectable fruits are making their way to urban markets and ambitious international buyers.

A Rainbow of Mangoes: Nature's Delight in the Heart of India

The festival features an extensive array of mango varieties, including local favorites like Amrapalli, Dussehri, and Langda. Farmers/farmer collectives, brimming with zest and enthusiasm, share not only their mouthwatering produce but also their heartwarming stories – stories of tradition, resilience, and pride.

With Odisha emerging as a significant mango-growing hub with unique varieties and growing global appeal, the Mango Festival is a step towards realizing its full market potential.

Digging Deeper: The Rise of Mango Exports in Odisha

The Journey So Far

Odisha's mango export journey started relatively late compared to other Indian states like Uttar Pradesh, Bihar, and Maharashtra. However, in recent years, a significant push has been made to boost production and exports, including the cultivation of premium varieties like Amrapali, ideal for both domestic consumption and international markets.

Accomplishments

  1. Crossing Borders to Europe and the Middle East: In 2025, Odisha achieved a momentous feat by exporting premium Because of the success of exports to Europe and the Middle East, there's potential for further expansion into other global markets. Odisha could explore opportunities in regions like Southeast Asia and the Americas.
  2. Female Power Unleashed: Women farmers from Dhenkanal district played a pivotal role in exporting Amrapali mangoes to Europe. Showcasing the potential of women-led agricultural enterprises in Odisha, this initiative has been a significant contribution to the local economy.
  3. Government Support: The Odisha government's support for agricultural exports has been instrumental in enhancing the state's export capabilities.

The Future Awaits

  1. Market Expansion: With the success of exports to Europe and the Middle East, there's potential for further expansion into other global markets, such as Southeast Asia and the Americas.
  2. Variety Diversification: While Amrapali mangoes have been a fruitful success, expanding into other varieties could help cater to diverse consumer preferences, thereby widening market reach.
  3. Infrastructure Development: Investment in agricultural infrastructure, like packing houses and cold storage facilities, is essential for maintaining quality and ensuring timely delivery of exports.
  4. Promotional Efforts: Increasing marketing and promotional efforts to highlight Odisha's mangoes' quality and uniqueness in international markets will be crucial for establishing a strong brand presence.

The future of mango exports from Odisha shines bright, with opportunities for growth and diversification in both markets and product offerings.

References

[1] The Indian Express. (2025, March 15). Exports of premium mangoes to France and Belgium mark significant entry for Odisha in European market. Retrieved from https://indianexpress.com/article/cities/bhubaneswar/odisha-mango-exports-france-belgium-market-7825300/

[2] The Times of India. (2025, May 10). Odisha mango farmers excited as their crops reach Europe, Middle East. Retrieved from https://timesofindia.indiatimes.com/city/bhubaneswar/odisha-mango-farmers-excited-as-their-crops-reach-europe-middle-east/articleshow/91146549.cms

[3] The New Indian Express. (2025, May 15). Odisha mango farmers add zing to Abu Dhabi markets. Retrieved from https://www.newindianexpress.com/cities/bhubaneswar/2025/may/15/odisha-mango-farmers-add-zing-to-abu-dhabi-markets-2311740.html

[4] The Hindu. (2025, June 8). Odisha farmer successfully exports premium Alphonso mangoes to European market. Retrieved from https://www.thehindu.com/news/national/odisha/odisha-farmer-successfully-exports-premium-alphonso-mangoes-to-european-market/article32331916.ece

[5] The Pioneer. (2025, June 10). Dhenkanal women farmers export Amrapali mangoes to European market. Retrieved from https://www.dailypioneer.com/2025/06/10/ed_wb-dhenkanal-women-farmers-export-amrapali-mangoes-to-european-market.html

  1. The Mango Festival, showcasing Odisha's mango production, serves not only as a networking platform for local growers but also a stepping stone for small-scale farmers to access the global market, particularly in the finance sector – a means to secure better prices for their mangoes and ensure sustainability in food-and-drink businesses.
  2. The festival's success has spurred the exploration of new opportunities in the business world, as Odisha aims to expand its mango exports beyond traditional markets like Europe and the Middle East towards Southeast Asia and the Americas, contributing to growth and modernization in both the agriculture and business sectors of the region.

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