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Amid Surge in Growth, Gale Grants Employees $600 Monthly Allowances to Counterbalance Rising Inflation

CEO Brad Simms expands his responsibilities to include CP+B, a key company.

Simms Expands His Responsibilities to Include Top Ad Agency CP+B as CEO
Simms Expands His Responsibilities to Include Top Ad Agency CP+B as CEO

Amid Surge in Growth, Gale Grants Employees $600 Monthly Allowances to Counterbalance Rising Inflation

Agencies begin to regain power in the workforce, as budget cuts force sporadic layoffs across the industry. While employees have held the reins for the past two years, willing to depart for opportunities elsewhere without hesitation, agencies are now turning the tables.

In an economic downturn, the health and welfare of employees can significantly influence an agency's performance. Shops that prioritize their workforce by keeping employees engaged, supportive, and motivated, will likely weather economic turmoil more effectively and be poised for quicker growth when conditions improve.

Managerial support plays a crucial role in maintaining employee engagement and productivity. Providing managers with the appropriate tools, training, and resources empowers them to lead effectively even in challenging circumstances.

Strategic human resource management is another critical aspect. Retaining skilled workers during layoffs and providing them with mental health support and retraining opportunities helps maintain continuity and stability. Cross-training and developing employees' skills can also boost efficiency, resilience, and adaptability.

Leadership and communication are essential during economic downturns. Transparent, strong communication from leadership can build trust, align employees with organizational objectives, and reinforce sustainable strategies in uncertain times. Involving employees in planning and scenario analysis can also foster a sense of responsibility and strengthen resilience efforts.

When downsizing becomes necessary, offering support to departing employees, such as resume coaching and job referrals, demonstrates respect and support while maintaining a positive reputation. Employers should avoid "quiet firing," an approach that may not prioritize employee well-being, and opt for transparent, traditional layoff processes instead.

By prioritizing employees and their well-being, agencies can navigate economic challenges more effectively by maintaining productivity, morale, and organizational resilience.

In a downturn, the financial health of an agency is heavily dependent on employee engagement and productivity, therefore, it's strategic to prioritize human resources and provide support to maintain this workforce's morale. Effective leadership and communication, such as cross-training and mental health support, can ensure business position is bolstered through resilience and adaptability.

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