Amazon Prime Video Scores with FanDuel NBA Betting Integration
Amazon Prime Video has bolstered its NBA coverage with a new partnership. FanDuel, the popular sports betting platform, is now the official odds provider. This collaboration brings live betting features and odds tracking to NBA fans using Prime Video.
Prime subscribers can now access bet tracking and Odds View features, powered by FanDuel. Odds View offers real-time odds, lines, and probabilities, along with helpful overlays for better context. This integration aims to enhance the viewing experience for basketball enthusiasts.
Blake Griffin, the retired six-time NBA All-Star and analyst for NBA on Prime, has been named as an ambassador for FanDuel's NBA offerings. Griffin will be featured in FanDuel's creative campaigns, on-air integrations, and live events. His involvement is expected to add credibility and excitement to the partnership.
The deal comes as Flutter Entertainment plc (NYSE:FLUT), FanDuel's parent company, saw its shares close 10.33% lower at $254.00 per share. Despite this, FanDuel president Mike Raffensperger views this partnership as a significant milestone in connecting with basketball fans. Danielle Carney from Amazon Ads echoes this sentiment, highlighting the importance of partnering with brands that enhance the fan experience. FanDuel is also an official partner of the NBA and WNBA on Prime Video.
With this partnership, Prime Video subscribers can now enjoy an enhanced NBA viewing experience, complete with live betting features and odds tracking. Blake Griffin's involvement as an ambassador adds star power to the collaboration. Both FanDuel and Amazon Ads anticipate that this partnership will significantly improve the fan experience.
