Agency Appointment Announcement: Goodyear Selects Publicis Groupe as Global Integrated Advertising Agency of Record
The tire giant, The Goodyear Tire & Rubber Company, has chosen Publicis Groupe to lead its global marketing efforts, making the French agency its Agency of Record (AOR).
This move will see Goodyear work with a custom-built team, dubbed "P1T Crew," under the watchful eye of BBH USA. Sadly, Publicis remains tight-lipped about the other agencies that will be a part of this P1T Crew.
Until April 2022, Colle McVoy handled Goodyear's media and creative duties for its owned properties, while GSD&M held the reins for its consumer brand since 2010.
"We're rallying global talent to breathe new life into Goodyear's legendary brand, and Publicis has the strategic smarts and creative spark we need to get things moving pronto," said Will Roland, Goodyear's Senior Vice President and Global Chief Marketing Officer, in an official statement.
In essence, it seems that Publicis Groupe, through its cross-functional cooperation model, the Power of One, aims to reshape Goodyear's iconic brand image. However, without further disclosure from Goodyear or Publicis Groupe, the complete list of collaborating agencies remains unknown.
Apparently, this account consolidation reportedly displaced roughly 60 agencies.[2] Yet, beyond BBH USA, no other specific names have surfaced as part of the P1T Crew. Publicis typically relies on its internal network for these multinational projects rather than enlisting external partners.[1][2]
If you're hungry for more details, you might want to hold out for formally released statements from either Goodyear or Publicis Groupe. Their insider perspective will surely shed more light on the situation.
- The Goodyear Tire & Rubber Company, in 2022, announced that Publicis Groupe, their new Agency of Record (AOR), will consolidate their finance and business activities, aiming to revitalize Goodyear's brand using the Power of One model.
- Publicis Groupe, taking charge of Goodyear's global marketing efforts, will work with a team named "P1T Crew," including BBH USA, to reshape Goodyear's iconic brand image.
- Prior to this move, Colle McVoy and GSD&M were responsible for Goodyear's media and creative duties for owned properties and its consumer brand respectively.
- Despite the consolidation, Publicis Groupe has kept tight-lipped about the other agencies that will be part of the P1T Crew, often relying on its internal network for multinational projects.
