Affiliation: Referred Sales Platform
In the ever-evolving digital marketing landscape, Refersion stands out as a robust affiliate marketing platform, catering to the needs of e-commerce brands. Based in Palo Alto, CA, Refersion was founded in 2015 and has since become a go-to solution for managing and optimizing affiliate networks.
Streamlined Affiliate Recruitment and Onboarding
Refersion offers automated affiliate recruitment and onboarding, streamlining the process for brands to engage influencers and affiliates quickly. This feature is particularly beneficial for e-commerce brands looking to expand their affiliate network and boost sales.
Real-Time Conversion Tracking
The platform provides real-time conversion tracking, allowing brands to monitor affiliate-driven sales performance instantly. This feature is crucial for brands to understand the impact of their affiliate marketing efforts and make data-driven decisions.
Strong E-commerce Integration
Refersion requires integration with an e-commerce solution, offering ready-made apps for Shopify, BigCommerce, WooCommerce, Magento, Stripe, and Chargebee. For other platforms, custom API integration is available. This strong e-commerce integration facilitates direct tracking of sales generated via influencer and affiliate links.
Advanced Options and Customization
Each plan provides varying levels of advanced options, customization, and integration possibilities. Refersion offers three different plans: Launch ($39/mo), Growth ($299/mo or $249/mo if paid annually), and Scale (custom pricing).
Expanded Capabilities and Integrations
Refersion has expanded its capabilities beyond traditional affiliate marketing, integrating with influencer marketing tools like Upfluence, #paid, and Cohley. This expansion allows businesses to seamlessly collaborate with any type of affiliate, from ambassadors and influencers to publishers and beyond.
Unique 1st Party Tracking System
Refersion uses a unique 1st party tracking system for customer activity, bypassing the upcoming blocking of 3rd party cookies by Apple and Google in their apps. This feature ensures accurate and reliable tracking of customer activity, providing valuable insights for brands.
Notable Users
Refersion is used by companies such as Recess, DryEye Rescue, Amika, Osea, Bellami, Flooret, and Perfect Keto. These brands have found success in leveraging Refersion's features to boost their affiliate marketing efforts.
While Refersion is primarily an affiliate and influencer marketing platform, it should be noted that the distinction between affiliate marketers and influencers has started to blur in the digital marketing landscape. Both roles are now converging towards driving sales and creating content.
In comparison to dedicated influencer marketing tools, Refersion is primarily focused on affiliate program management rather than end-to-end influencer campaign orchestration. Platforms like Aspire, Upfluence, and Influencer Hero offer more comprehensive influencer marketing features, including AI-powered influencer discovery, multi-platform campaign management, automated outreach, UGC licensing, and expanded social channel coverage beyond Instagram and TikTok.
In summary, Refersion remains a key tool for brands focusing on affiliate-driven influencer partnerships integrated with e-commerce sales. However, for multi-channel influencer campaigns, broader tools may be preferred. The reporting function in Refersion focuses on sales data, with customized reports available upon request. Refersion does not have a built-in payment system, but a development is mentioned. The platform offers a content library for managing visual assets used by influencers, allowing brands to update ads with sale discounts automatically. For payments, PayPal, Payment Rails, and manual reconciliation are the most convenient options.
Brands can leverage Refersion's real-time conversion tracking to monitor affiliate-driven sales performance, making data-driven decisions in their business finance. To expand their affiliate network and sales, Refersion provides automated affiliate recruitment and onboarding, a useful technology for e-commerce brands.
The platform's strong e-commerce integration, including apps for major platforms and custom API integration for others, ensures direct tracking of sales generated via influencer and affiliate links, beneficial for technology-driven businesses.
