"2025 'Sammy' Award for Sales and Marketing goes to ISE"
The 2025 Sammy Awards, a renowned recognition for outstanding performance in sales and marketing, have been presented by the Business Intelligence Group. This year, Integrated Systems Events (ISE) was honoured with the award for their innovative and impactful "Connection Restored" campaign[1][2][3].
The "Connection Restored" campaign was an experience-driven initiative that preceded ISE’s 2025 event. Its focus was on highlighting the industry’s resilience and collective spirit after a period of disruption[1]. The campaign leveraged immersive brand storytelling, targeted communications, and dynamic onsite activations to connect emotionally with attendees and industry stakeholders[1].
According to ISE, the campaign’s success came from “combining data-driven strategy with bold creativity” and underscored the exhibition industry’s ability to adapt and inspire[1]. Mike Blackman, Managing Director of Integrated Systems Events, expressed his joy at receiving the award, stating that it is a testament to the team’s passion for creating powerful, purpose-driven experiences and to their ongoing confidence in the exhibition industry’s future[1].
Russ Fordyce, CEO of the Business Intelligence Group, emphasised the importance of integrating creativity and technology in modern sales and marketing. He praised ISE for their leadership and standout performance in this area[1]. The award for ISE is a significant recognition of their efforts to drive impact by combining data-driven strategy with bold creativity[1].
The 2025 Sammy Awards are designed to recognise excellence in sales and marketing, with a focus on integration. They are a platform for acknowledging teams that excel in delivering results through the integration of creativity and technology[1][2][3]. Winners are selected based on measurable performance, alignment with business outcomes, and leadership in go-to-market initiatives[2][3].
In summary, ISE's "Connection Restored" campaign combined immersive brand storytelling, targeted communications, and dynamic onsite activations to win the 2025 Sammy - Sales and Marketing Award. This award highlights the significance of integrated sales and marketing strategies and the ability of the exhibition industry to adapt and inspire.
At the 2025 Sammy Awards, Integrated Systems Events (ISE) received recognition for their "Connection Restored" campaign, an exhibition event that emphasized the industry's resilience through creative use of signage, immersive brand storytelling, and dynamic onsite activations. The award underscores the importance of integrating creativity and finance in modern business.
